A unique and valuable text for those wishing to expand their knowledge of marketing principles.
The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix
MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.
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Book by Levens Michael
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Destinazione, tempi e costiDa: Gulf Coast Books, Memphis, TN, U.S.A.
paperback. Condizione: Good. Codice articolo 013607569X-3-31115650
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.5. Codice articolo G013607569XI3N00
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.5. Codice articolo G013607569XI3N00
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Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_365651841
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Da: A Squared Books (Don Dewhirst), South Lyon, MI, U.S.A.
Paperback. Condizione: As New. 2009; Upper Saddle River, NJ; white glossy paper covers with green titles; covers are in like new condition; Interior is clean and unmarked; 4to - over 9 3/4" to 12" tall; 290 pages. Codice articolo SKU1150434
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Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABNR-4032
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Da: BennettBooksLtd, North Las Vegas, NV, U.S.A.
paperback. Condizione: New. In shrink wrap. Looks like an interesting title! Codice articolo Q-013607569X
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