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Sinossi
Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
Product Description
Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. * focuses on marketing as a process based on strategic planning. * presents ways to replace guesses with estimates through the use of tools for estimating market demand. * illustrates sound, systematic ways to develop and test new programs. * focus on direct mail including guidelines for using direct mail effectively. * 80% of the material is new or has been updated. * contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics. * includes more examples of practical marketing-research tools. * focuses on educational institutions as service providers.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePearson
- Data di pubblicazione1995
- ISBN 10 0136689892
- ISBN 13 9780136689898
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine496
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Strategic Marketing for Educational Institutions (2nd Edition)
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Strategic Marketing for Educational Institutions
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Strategic Marketing for Educational Institutions (Second Edition)
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:0136689892. Codice articolo 9407455
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Strategic Marketing for Educational Institutions (2nd Edition)
Editore:
Pearson Education (US), United States, 1995
ISBN 10: 0136689892
ISBN 13: 9780136689898
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Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. * focuses on marketing as a process based on strategic planning. * presents ways to replace guesses with estimates through the use of tools for estimating market demand. * illustrates sound, systematic ways to develop and test new programs. * focus on direct mail including guidelines for using direct mail effectively. * 80% of the material is new or has been updated. * contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics. * includes more examples of practical marketing-research tools. * focuses on educational institutions as service providers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003703614
Quantità: 2 disponibili
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Strategic Marketing for Educational Institutions
Editore:
Pearson College Div, 1995
ISBN 10: 0136689892
ISBN 13: 9780136689898
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Strategic Marketing for Educational Institutions
Editore:
Pearson College Div, 1995
ISBN 10: 0136689892
ISBN 13: 9780136689898
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Strategic Marketing for Educational Institutions (2nd Edition)
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Strategic Marketing for Educational Institutions
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Paperback. Condizione: Brand New. fac sub edition. 464 pages. 9.50x6.50x1.25 inches. In Stock. Codice articolo 0136689892
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Strategic Marketing for Educational Institutions - 2nd Edition - NEW - 9780136689898
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Hardcover. Condizione: New. Condizione sovraccoperta: New. 2nd Edition. NEW BOOK. Buy with confidence! ISBN-13: 978-0136689898 ISBN-10: 0136689892. Codice articolo 001412
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