Tourism: The Business of Travel [Lingua Inglese]: The Business of Travel: United States Edition - Brossura

Cook, Roy A.; Yale, Laura J.; Marqua, Joseph J.

Brossura

ISBN 10: 0137147295 ISBN 13: 9780137147298

Casa editrice: Prentice Hall, 2009

Riassunto

Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.

Su questo libro

Product Description:

Book by Cook DBA Roy A Yale PhD Emerita Laura J Marqua Jo

Su questa edizione

• Editore: Prentice Hall
• Data di pubblicazione: 2009
• ISBN 10: 0137147295
• ISBN 13: 9780137147298
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 414