A book for the businessman who already knows the theory of letter writing but is looking for more effective ways of putting it into practice. It shows successful ways of selling all manner of products through proper advertising.
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The author of over a dozen books, Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages " during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher.
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Descrizione libro Collier Publications, Incorporated, Robert. Hardcover. Condizione libro: Good. Book has a small amount of wear visible on the binding, cover, pages. Codice libro della libreria G013781500XI3N00
Descrizione libro Robert Collier Publications, Incorporated, Oak Harbor, Washington, U.S.A., 1981. Hard Cover. Condizione libro: Very Good. Condizione sovraccoperta: Very Good. Later Printing. The text of the sixth edition was approved by the author just prior to his death. It represents the culmination and refinement of his life's work. Light bumping at spine ends, light edge wear. Jacket is lightly worn at the upper edge, and has a small stain at the lower spine, now in a new Mylar protective cover. This book contains a wealth of proven examples of sales letters and campaigns that worked, why they worked, and how to apply them to your business. "Millions of dollars worth of business has resulted from the letters included in this famous book - regarded by direct mail men as the 'master work' of all letter-writing books" Size: 8vo - over 7¾" - 9¾". Codice libro della libreria 44837