This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.
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544pages. in8. Broché.
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Destinazione, tempi e costiDa: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:0138070172. Codice articolo 9131040
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Da: Bahamut Media, Reading, Regno Unito
Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780138070175
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Da: AwesomeBooks, Wallingford, Regno Unito
Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780138070175
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Da: Book Express (NZ), Wellington, Nuova Zelanda
Paperback. Condizione: Good. 2nd edition. 526 pages. Cover wornThis work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in d ifferent types of service businesses. Emphasizing the link between analysis, pla. Codice articolo 1294q
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Da: crealivres, La fontennelle, Francia
Condizione: Good. Envoi rapide Bon Etat. in8. 1991. Broché. 544 pages. Good. Codice articolo 186632
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