A Framework for Marketing Management + Interpretive Simulations Access Code Card Group B: Integrated with Pharmasim: Integrated PharmaSim Simulation ... Simulations Access Code Card Group B Package - Brossura

Kotler, Philip; Keller, Kevin; Interpretive Simulations

Brossura

ISBN 10: 0138151695 ISBN 13: 9780138151690

Casa editrice: Pearson College Div, 2011

Riassunto

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Dettagli dell?edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2011
• ISBN 10: 0138151695
• ISBN 13: 9780138151690
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 4
• Numero di pagine: 391