In this book Dr Edward de Bono, who is well-known worldwide for his origination of lateral thinking, puts forward a direct challenge to what he calls the ‘rock logic’ of Western thought. Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring. Edward de Bono believes that this thinking cannot solve our problems. Instead of rock logic, he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organizing information system, Dr de Bono shows that perception is the key to more constructive thinking and creativity. Here, in this brilliantly argued assault on outmoded thought patterns, he calls for nothing less than a New Renaissance.
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Descrizione libro Penguin Books, 1992. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: In this trailblazing book, Edward de Bono shows why our most crucial problems cannot be solved by traditional Western thought with its rigid insistence on facts. Genuinely revolutionary--a synthesis of neuroscience, psychology, and philosophy--this work is bound to change the way we think. Codice libro della libreria ABE_book_new_0140126783
Descrizione libro Penguin Books, 1992. Paperback. Condizione libro: New. book. Codice libro della libreria 0140126783
Descrizione libro Penguin Books, 1992. Paperback. Condizione libro: New. Reprint. Codice libro della libreria DADAX0140126783
Descrizione libro Penguin Books. PAPERBACK. Condizione libro: New. 0140126783 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Codice libro della libreria TM-0140126783