I Am Right, You Are Wrong - Brossura

De Bono, Edward

Brossura

ISBN 10: 0140126783 ISBN 13: 9780140126785

Casa editrice: Penguin, 1991

Riassunto

In this book Dr Edward de Bono, who is well-known worldwide for his origination of lateral thinking, puts forward a direct challenge to what he calls the ‘rock logic’ of Western thought. Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring. Edward de Bono believes that this thinking cannot solve our problems. Instead of rock logic, he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organizing information system, Dr de Bono shows that perception is the key to more constructive thinking and creativity. Here, in this brilliantly argued assault on outmoded thought patterns, he calls for nothing less than a New Renaissance.

Su questo libro

L'autore:

Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill.

Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.

Product Description:

Book by de Bono Edward

Su questa edizione

• Editore: Penguin
• Data di pubblicazione: 1991
• ISBN 10: 0140126783
• ISBN 13: 9780140126785
• Rilegatura: Copertina flessibile
• Numero di pagine: 320