How is it that no-one ever makes a mistake on purpose, but that mistakes get made? This is one of the questions that Edward de Bono answers in this book. His theme is everyday thinking, how the mind actually works - not how philosophers think it should work. Dr de Bono has based his book on a direct and practical experiment - the Black Cylinder Experiment - and the conclusions of the one thousand people who took part provide the backbone for this study. With the results of the experiment at hand, the author explores the four practical ways of being right: currant cake (emotional rightness); jigsaw puzzles (logical lightness); village Venus (unique rightness); measles (recognition rightness). In addition, he picks out and names the five levels of understanding and the five major mistakes in thinking.
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Edward de Bono is widely regarded as the leading world authority in the direct teaching of creative thinking. He has written 60 books with translations into 37 languages. Dr. de Bono is the originator of the term “lateral thinking” and now has a network of more than 900 trainers in 28 countries around the world teaching his methods in business.
Book by de Bono Edward
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