The Creative Economy: How People Make Money from Ideas - Brossura

Howkins, John

Brossura

ISBN 10: 0140287949 ISBN 13: 9780140287943

Casa editrice: Penguin, 2002

Riassunto

Britain makes more money from music than from its car industry. In the United States the core copyright industries achieved foreign sales and exports of $60.18 billion - a figure which surpasses, for the first time, every other export sector, including automobiles, agriculture and aircraft. Howkins sets out to explore how we can harness creativity and the industry it sustains to our common interests. This book is not about information and the information society. It is about more basic matters, what we humans want and what we are good at.

Su questo libro

L'autore:

John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include UNDERSTANDING TELEVISION, MASS COMMUNICATIONS IN CHINA and NEW TECHNOLOGIES, NEW POLICIES.

Product Description:

Book by Howkins John

Su questa edizione

• Editore: Penguin
• Data di pubblicazione: 2002
• ISBN 10: 0140287949
• ISBN 13: 9780140287943
• Rilegatura: Copertina flessibile
• Numero di pagine: 288