Unlacing the story of how sport became so full of money …
Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry.
Pitch Invasion also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker’s unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today’s world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas’s recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Barbara Smit is a business journalist based in Europe. She investigated the true story of Adidas and Puma over four years, interviewing those involved with the company, declassifying documents and unearthing exclusive stories. This book has been translated into six languages.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Penguin Books. Paperback. Condizione libro: Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Codice libro della libreria G0141023686I3N00
Descrizione libro Penguin Books 2007-01-01, 2007. Paperback. Condizione libro: Fair. 0141023686 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Codice libro della libreria POTM-0141023686
Descrizione libro Penguin Books, 2007. Paperback. Condizione libro: good. 0141023686. Codice libro della libreria 698304
Descrizione libro Penguin Books, 2007. Paperback. Condizione libro: Very Good. Codice libro della libreria P020141023686