Whatever You Think, Think the Opposite

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9780141025711: Whatever You Think, Think the Opposite

The bestselling author of It's Not How Good You Are, It's How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine.

Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks?

Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff?

Paul Arden has become a global business guru on the strength of such radical insights. His first book, It's Not How Good You Are, It's How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our 'common sense'.

Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers.

Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine.

'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi

Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.

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About the Author:

'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi

Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Arden, Paul
ISBN 10: 0141025719 ISBN 13: 9780141025711
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97801410257110000000

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Descrizione libro Penguin Books Ltd, United Kingdom, 2006. Paperback. Condizione libro: New. Trade Paperback.. 174 x 118 mm. Language: English . Brand New Book. The bestselling author of It s Not How Good You Are, It s How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? Paul Arden has become a global business guru on the strength of such radical insights. His first book, It s Not How Good You Are, It s How Good You Want to Be , became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our common sense . Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers. Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine. Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn t, well, common . (Roger Kennedy, Saatchi Saatchi). Paul Arden spent 14 years as the Executive Creative Director at Saatchi Saatchi. He was responsible for some of the UK s most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth. Codice libro della libreria APG9780141025711

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Arden, Paul
Editore: Penguin Books Ltd, United Kingdom (2006)
ISBN 10: 0141025719 ISBN 13: 9780141025711
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Descrizione libro Penguin Books Ltd, United Kingdom, 2006. Paperback. Condizione libro: New. Trade Paperback.. 174 x 118 mm. Language: English . Brand New Book. The bestselling author of It s Not How Good You Are, It s How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? Paul Arden has become a global business guru on the strength of such radical insights. His first book, It s Not How Good You Are, It s How Good You Want to Be , became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our common sense . Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers. Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine. Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn t, well, common . (Roger Kennedy, Saatchi Saatchi). Paul Arden spent 14 years as the Executive Creative Director at Saatchi Saatchi. He was responsible for some of the UK s most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth. Codice libro della libreria APG9780141025711

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Arden, Paul
Editore: Penguin (2006)
ISBN 10: 0141025719 ISBN 13: 9780141025711
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Descrizione libro Penguin, 2006. Condizione libro: New. 2006. Paperback. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? This title deals with these questions. Num Pages: 144 pages, col. ill. BIC Classification: VSC; VSP. Category: (G) General (US: Trade). Dimension: 177 x 122 x 16. Weight in Grams: 242. . . . . . . Codice libro della libreria V9780141025711

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Descrizione libro Penguin UK. Condizione libro: New. 0141025719 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Same Contents as U.S Edition, ISBN and Cover design may differ. Choose Expedited shipping for delivery within 4-7 business days. We do not ship to PO Box, APO,FPO Address. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Codice libro della libreria IM9780141025711

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Descrizione libro Penguin. Condizione libro: New. 2006. Paperback. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? This title deals with these questions. Num Pages: 144 pages, col. ill. BIC Classification: VSC; VSP. Category: (G) General (US: Trade). Dimension: 177 x 122 x 16. Weight in Grams: 242. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780141025711

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Descrizione libro 2006. Paperback. Condizione libro: New. 1st. 133mm x 177mm x 14mm. Paperback. The bestselling author of It's Not How Good You Are, It's How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives yo.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 144 pages. 0.240. Codice libro della libreria 9780141025711

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Descrizione libro Penguin UK. PAPERBACK. Condizione libro: New. 0141025719 Brand New Book in Perfect Condition.Fast Shipping with tracking number. Codice libro della libreria PVDA-MRSH-02575

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Descrizione libro Penguin 2006-03-02|NU-GRD-00560564, 2006. Paperback. Condizione libro: New. 9780141025711. Codice libro della libreria NU-GRD-00560564

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