Winning Arguments: From Aristotle to Obama - Everything You Need to Know About the Art of Persuasion - Brossura

Heinrichs, Jay

Brossura

ISBN 10: 0141032588 ISBN 13: 9780141032580

Casa editrice: Penguin, 2010

Riassunto

Everyone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. With all the wisdom of the ages, from Aristotle and Stalin to Yoda and Monty Python, Winning Arguments will show you how to win more than your fair share of arguments, as well as:

> How to shine at work, avoid speeding tickets, and outwit argumentative partners
> Cicero's secrets to moving an audience and Honest Abe Lincoln's 'shameless trick'
> Tactics like Setting Your Goals, Making Them Listen and Gaining the High Ground
> The art of rhetoric, from eloquence and friendship to ready wit and irrefutable logic

Winning Arguments is brimming with endless examples of persuasion and plenty of techniques to help you get your way.

Su questo libro

L'autore:

Jay Heinrichs has written for dozens of publications, including The New York Times Magazine, Outside, Reader's Digest, and Country Living. He has won numerous journalism awards. Heinrichs has taught rhetorical journalism to college and university editors at Ivy League universities, has lectured widely on the subject, and has hosted a rhetoric symposium at Dartmouth College. His acclaimed blog is www.figarospeech.com.

Su questa edizione

• Editore: Penguin
• Data di pubblicazione: 2010
• ISBN 10: 0141032588
• ISBN 13: 9780141032580
• Rilegatura: Copertina flessibile
• Numero di pagine: 352