Marshall McLuhan The Medium Is the Massage

ISBN 13: 9780141035826

The Medium Is the Massage

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9780141035826: The Medium Is the Massage

In a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'Global Village' have proved decades ahead of their time. How do we see the world around us? The 'Penguin on Design' series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Marshall McLuhan (1911-1980) was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. Among his other works are The Mechanical Bride (1951), The Gutenberg Galaxy (1962) and Understanding Media (1964). Quentin Fiore (b. 1920) is a graphic designer renowned for his collaborations with writers including the academic Marshall McLuhan and the futurist and engineer Buckminster Fuller. If you enjoyed The Medium is the Massage, you might like Bruno Munari's Design as Art, also available in Penguin Modern Classics. 'The media prophet of the 1960s' The New York Times 'In the tumult of the digital revolution, McLuhan is relevant anew' Wired

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Review:

The Medium is the Massage is Marshall McLuhan's most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

About the Author:

Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.

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John Berger, Marshall McLuhan, Susan Sontag
Editore: Penguin Books Ltd, United Kingdom (2016)
ISBN 10: 014103582X ISBN 13: 9780141035826
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Descrizione libro Penguin Books Ltd, United Kingdom, 2016. Paperback. Condizione libro: New. Language: English . Brand New Book. In a dazzling fusion of Quentin Fiore s bold and inventive graphic design and Marshall McLuhan s unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. His theories, many of which are illustrated in this astonishing inventory of effects , force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media Global Village have proved decades ahead of their time. How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Marshall McLuhan (1911-1980) was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan s work is viewed as one of the cornerstones of the study of media theory. Among his other works are The Mechanical Bride (1951), The Gutenberg Galaxy (1962) and Understanding Media (1964). Quentin Fiore (b. 1920) is a graphic designer renowned for his collaborations with writers including the academic Marshall McLuhan and the futurist and engineer Buckminster Fuller. If you enjoyed The Medium is the Massage, you might like Bruno Munari s Design as Art, also available in Penguin Modern Classics. The media prophet of the 1960s The New York Times In the tumult of the digital revolution, McLuhan is relevant anew Wired. Codice libro della libreria LIB9780141035826

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Descrizione libro Penguin Classics 2008-09-25, 2008. Paperback. Condizione libro: New. Codice libro della libreria NU-BER-00025968

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John Berger, Marshall McLuhan, Susan Sontag
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Descrizione libro Penguin Books Ltd, United Kingdom, 2016. Paperback. Condizione libro: New. Language: English . Brand New Book. In a dazzling fusion of Quentin Fiore s bold and inventive graphic design and Marshall McLuhan s unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. His theories, many of which are illustrated in this astonishing inventory of effects , force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media Global Village have proved decades ahead of their time. How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Marshall McLuhan (1911-1980) was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan s work is viewed as one of the cornerstones of the study of media theory. Among his other works are The Mechanical Bride (1951), The Gutenberg Galaxy (1962) and Understanding Media (1964). Quentin Fiore (b. 1920) is a graphic designer renowned for his collaborations with writers including the academic Marshall McLuhan and the futurist and engineer Buckminster Fuller. If you enjoyed The Medium is the Massage, you might like Bruno Munari s Design as Art, also available in Penguin Modern Classics. The media prophet of the 1960s The New York Times In the tumult of the digital revolution, McLuhan is relevant anew Wired. Codice libro della libreria LIB9780141035826

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Descrizione libro Penguin Books Ltd 2008-09-25, London, 2008. paperback. Condizione libro: New. Codice libro della libreria 9780141035826

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Descrizione libro Penguin Classics, 2008. Condizione libro: New. 2008. Paperback. Written by the author who is known for coining the term 'Global Village', this title illustrates his theories that force us to question how modes of communication have shaped society. Series: Penguin Modern Classics. Num Pages: 160 pages, Fully illustrated throughout. BIC Classification: JFD. Category: (G) General (US: Trade). Dimension: 187 x 107 x 12. Weight in Grams: 124. . . . . . . Codice libro della libreria V9780141035826

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Descrizione libro Penguin Classics. Condizione libro: New. 2008. Paperback. Written by the author who is known for coining the term 'Global Village', this title illustrates his theories that force us to question how modes of communication have shaped society. Series: Penguin Modern Classics. Num Pages: 160 pages, Fully illustrated throughout. BIC Classification: JFD. Category: (G) General (US: Trade). Dimension: 187 x 107 x 12. Weight in Grams: 124. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780141035826

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Descrizione libro Penguin Books Ltd. Paperback. Condizione libro: new. BRAND NEW, The Medium is the Massage: An Inventory of Effects, John Berger, Marshall McLuhan, Susan Sontag, Bruno Munari, Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. "The Penguin on Design" series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series. Codice libro della libreria B9780141035826

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