Go-Givers Sell More - Brossura

Burg, Bob; Mann, John David

Brossura

ISBN 10: 0141049588 ISBN 13: 9780141049588

Casa editrice: Penguin, 2010

Riassunto

The sequel to the international bestseller The Go-Giver, applying its inspirational approach to real-world challenges.
The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business.
Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that turns giving into the cornerstone of a powerful and effective approach to selling.
Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be - especially in an economic downturn when customers are more suspicious and defensive than ever.
It's far more effective (and satisfying) when salespeople think like Go-Givers and focus on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, and great results will follow automatically.
Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

Su questo libro

Recensione:

Use the approach in this book and you will not only sell more, you will also lead a rich and joyous life. It works! (Spencer Johnson, author of Who Moved My Cheese?)

L'autore:

Bob Burg is a popular public speaker who teaches the tenets of The Go-Giver to audiences around the world. A former sales professional, he is also the author of Endless Referrals.
John David Mann has been writing about business and leadership for more than twenty years; he is also co-author of The Secret Language of Money.

Su questa edizione

• Editore: Penguin
• Data di pubblicazione: 2010
• ISBN 10: 0141049588
• ISBN 13: 9780141049588
• Rilegatura: Copertina flessibile
• Numero di pagine: 208