9780170193566: MKTG2

A unique approach to learning the principles of marketing, MKTG2 is the second Asia-Pacific edition of a proven, innovative solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG2 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. It is an accessible, easy-to-read text along with tear out review cards complete a package which helps students to learn important concepts faster. MKTG delivers a fresh approach to give students what they need and want in a text.

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Lamb, Charles W.; McDaniel, Carl; Hair, Joseph F.; Summers, Jane; Gardiner, Michael
Editore: Cengage Learning
ISBN 10: 017019356X ISBN 13: 9780170193566
Nuovi Paperback Quantità: 1
Wildfire Textbooks
(Wellington Point, QUEEN, Australia)
Valutazione libreria

Descrizione libro Cengage Learning. Paperback. Condizione libro: New. Brand new book, ships fast from Brisbane bookseller. Mktg2: Asia Pacific Edition (2nd Ed.) by Lamb, Hair, McDaniel, Summers & Gardiner. Published by Cengage Learning. Paperback or softback book. Codice libro della libreria 9780170193566

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Spese di spedizione: EUR 27,49
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