A unique approach to learning the principles of marketing, MKTG2 is the second Asia-Pacific edition of a proven, innovative solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG2 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. It is an accessible, easy-to-read text along with tear out review cards complete a package which helps students to learn important concepts faster. MKTG delivers a fresh approach to give students what they need and want in a text.
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Descrizione libro Cengage Learning. Paperback. Condizione libro: 1. Brand new book, ships fast from Brisbane bookseller. Mktg2: Asia Pacific Edition (2nd Ed.) by Lamb, Hair, McDaniel, Summers & Gardiner.Published by Cengage Learning.Paperback or softback book. Codice libro della libreria 9780170193566