Consuming Angels: Advertising and Victorian Women - Rilegato

Loeb, Lori Anne

Rilegato

ISBN 10: 0195085965 ISBN 13: 9780195085969

Casa editrice: OUP USA, 1994

Riassunto

Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine―The Lady, for instance―she saw in its advertisements images of Greek goddesses, women warriors, queens, actresses, adventurers. These arrestingly sexual and surprisingly powerful images are the subject of Consuming Angels, a major examination of how Victorian ads shaped social values. Stylishly written and featuring 73 reproductions, this book shows how ads used the hedonistic aspects of Victorian culture to sell their wares, glorified consumerism, and mythologized the middle-class life. Images of aggressive women, Loeb shows, played well to both men and women. And ultimately, these ads helped usher in the twentieth century with the creation of a new community: the community of consumers.

Su questo libro

Recensione:

It...offers a thought-provoking alternative perspective on material which has long been of interest to business historians, and deserves an audience among those interested in exploring how the cultural and commercial history of advertising can both complement and contribute to each other (Business History)

This richly researched monograph will interest anyone concerned with material culture in the late Victorian and Edwardian eras...this is still a superb introduction to an advertising mentality which presumably led to the successful marketing of products in an age of rapidly growing consumerism. (The Historian)

it contributes a useful analytical framework within which to place the diverse images with which we are presented ... The focus on British material is particularly to be welcomed in a field which has been dominated by studies of the North American experience. It ... offers a thought-provoking alternative perspective on material which has long been of interest to business historians, and deserves an audience among those interested in exploring how the cultural and commercial history of advertising can both complement and contribute to each other. (Sally M. Horrocks, University of Leicester, Business History, Jan '96)

There is much to commend in this book. It is based on a painstaking analysis of over 250,000 Victorian advertisements, many of them from the John Johnson Collection at the Bodleian Library, and it is beautifully presented and illustrated. This book is a treasure trove of beautifully illustrated Victorian advertisements, and the reader acquires a real appreciation of the range and typology of the genre. (Alex Owen, Northwestern University, American Historical Review, April 1996)

L'autore:

Lori Anne Loeb is Assistant Professor of Modern British History at the University of South Carolina.

Su questa edizione

• Editore: OUP USA
• Data di pubblicazione: 1994
• ISBN 10: 0195085965
• ISBN 13: 9780195085969
• Rilegatura: Copertina rigida
• Numero di pagine: 236