The Media Were American: U.S. Mass Media in Decline

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9780195181470: The Media Were American: U.S. Mass Media in Decline

In 1977, Jeremy Tunstall published the landmark The Media Are American . In it, he argued that while much of the mass media originated in Europe and elsewhere, the United States dominated global media because nearly every mass medium became industrialized within the United States.

With this provocative follow-up, Tunstall chronicles the massive changes that have taken place in the media over the past forty years?changes that have significantly altered the "balance of power" within the global media landscape. The Media Were American demonstrates that both the United States and its mass media have lost their previous moral leadership. Instead of sole American control of the world news flow, we now see a world media structure comprised of interlocking national, regional, and cultural systems.

From a relentlessly global point of view, Tunstall looks closely at China and India?and at their rapidly burgeoning populations?and also at the rise of the mass media in the Muslim world. He considers the role of the media in the collapse of the Soviet Union, the ascendance of the Brazilian and Mexican soap opera, the increasing strength of "Bollywood"?the national cinema output of India?and the relative decline in influence of U.S. media. Reconsidering the very notion of "global media," the book posits a reemergence of stronger national cultures and national media systems.

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Tunstall, Jeremy
Editore: Oxford University Press (2017)
ISBN 10: 0195181476 ISBN 13: 9780195181470
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Descrizione libro Oxford University Press, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria P110195181476

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Jeremy Tunstall
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Descrizione libro OUP USA, 2007. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780195181470

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Descrizione libro OUP USA, 2007. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780195181470

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Descrizione libro Oxford University Press Inc, United States, 2007. Paperback. Condizione libro: New. 234 x 155 mm. Language: English . Brand New Book. In 1977, Jeremy Tunstall published the landmark The Media Are American . In it, he argued that while much of the mass media originated in Europe and elsewhere, the United States dominated global media because nearly every mass medium became industrialized within the United States. With this provocative follow-up, Tunstall chronicles the massive changes that have taken place in the media over the past forty years-changes that have significantly altered the balance of power within the global media landscape. The Media Were American demonstrates that both the United States and its mass media have lost their previous moral leadership. Instead of sole American control of the world news flow, we now see a world media structure comprised of interlocking national, regional, and cultural systems. From a relentlessly global point of view, Tunstall looks closely at China and India-and at their rapidly burgeoning populations-and also at the rise of the mass media in the Muslim world. He considers the role of the media in the collapse of the Soviet Union, the ascendance of the Brazilian and Mexican soap opera, the increasing strength of Bollywood -the national cinema output of India-and the relative decline in influence of U.S. media. Reconsidering the very notion of global media, the book posits a reemergence of stronger national cultures and national media systems. Codice libro della libreria BZV9780195181470

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Tunstall, Jeremy
Editore: Oxford University Press (2017)
ISBN 10: 0195181476 ISBN 13: 9780195181470
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Descrizione libro Oxford University Press, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria 0195181476

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Jeremy Tunstall
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ISBN 10: 0195181476 ISBN 13: 9780195181470
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Descrizione libro Oxford University Press Inc, United States, 2007. Paperback. Condizione libro: New. 234 x 155 mm. Language: English . Brand New Book ***** Print on Demand *****.In 1977, Jeremy Tunstall published the landmark The Media Are American . In it, he argued that while much of the mass media originated in Europe and elsewhere, the United States dominated global media because nearly every mass medium became industrialized within the United States. With this provocative follow-up, Tunstall chronicles the massive changes that have taken place in the media over the past forty years-changes that have significantly altered the balance of power within the global media landscape. The Media Were American demonstrates that both the United States and its mass media have lost their previous moral leadership. Instead of sole American control of the world news flow, we now see a world media structure comprised of interlocking national, regional, and cultural systems. From a relentlessly global point of view, Tunstall looks closely at China and India-and at their rapidly burgeoning populations-and also at the rise of the mass media in the Muslim world. He considers the role of the media in the collapse of the Soviet Union, the ascendance of the Brazilian and Mexican soap opera, the increasing strength of Bollywood -the national cinema output of India-and the relative decline in influence of U.S. media. Reconsidering the very notion of global media, the book posits a reemergence of stronger national cultures and national media systems. Codice libro della libreria APC9780195181470

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Jeremy Tunstall
Editore: Oxford University Press
ISBN 10: 0195181476 ISBN 13: 9780195181470
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Descrizione libro Oxford University Press. Paperback. Condizione libro: New. Paperback. 480 pages. Dimensions: 9.2in. x 6.1in. x 0.8in.In 1977, Jeremy Tunstall published the landmark The Media Are American. In it, he argued that while much of the mass media originated in Europe and elsewhere, the United States dominated global media because nearly every mass medium became industrialized within the United States. With this provocative follow-up, Tunstall chronicles the massive changes that have taken place in the media over the past forty years--changes that have significantly altered the balance of power within the global media landscape. The Media Were American demonstrates that both the United States and its mass media have lost their previous moral leadership. Instead of sole American control of the world news flow, we now see a world media structure comprised of interlocking national, regional, and cultural systems. From a relentlessly global point of view, Tunstall looks closely at China and India--and at their rapidly burgeoning populations--and also at the rise of the mass media in the Muslim world. He considers the role of the media in the collapse of the Soviet Union, the ascendance of the Brazilian and Mexican soap opera, the increasing strength of Bollywood--the national cinema output of India--and the relative decline in influence of U. S. media. Reconsidering the very notion of global media, the book posits a reemergence of stronger national cultures and national media systems. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780195181470

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