Neuroeconomics: A guide to the new science of making choices - Rilegato

Politser, Peter

Rilegato

ISBN 10: 0195305825 ISBN 13: 9780195305821

Casa editrice: OUP USA, 2008

Riassunto

As technology has opened new windows into the brain, it has clarified what happens there when people make decisions about money. This clarity has produced a new science called neuroeconomics, which addresses diverse questions, such as why people save, buy stocks, steal, and overspend. The many different methods used in neuroeconomics have, however, often yielded unclear findings about the quality of these decisions, primarily because the field has lacked both guidelines for categorizing the different aspects of quality, and guidelines for selecting methods to study these aspects.

Before this book, in which Peter Politser guides the reader through the different regions of study, there was no scientific guide for those interested in neuroeconomics. Politser shows how to evaluate specific elements of choice, such as regret, expectation, risk, ambiguity, time preference, and learning, and surveys economic and behavioral models of decision making skills. He reviews the neural correlates of decisional impairments and inconsistenciesclarifying, for example, why we do not recall what we experience, experience what we expect, or like what we want, and provides detailed tables of decision-making skills, their neural correlates, and possible impairments. Politser also considers what the field of neuroeconomics may add to future conceptions of decision making, and outlines the limitations of various studies of different capacities. He then introduces a broader field for the design and interpretation of neuroeconomic studiesa neuroepidemiology of decision making. Everyone who wants to understand the research in neuroeconomics or use its methods should read this book. Its accessible text, along with an extensive glossary, will guide those with little economic or neuroscience background, and make the book an excellent supplement for courses on neuroscience and decision making.

Su questo libro

Recensione

Peter Politser has provided a valuable and readable introduction to the burgeoning field of neuroeconomics that successfully brings together the essential concepts from psychology, neuroscience and economics. (T. W. Robbins, Professor of Cognitive Neuroscience, University of Cambridge, UK)

Contenuti

• 1: Introduction: Toward a Biological Science of Making Choices
• 2: What Are the Components of Choice?
• 3: The Efficacy of Evaluation: What Are the Economic Elements of the Ability to Evaluate Risk and Reward?
• 4: The Effectiveness of Evaluation: What Other Psychological Abilities Affect Evaluation?
• 5: Conclusion: Future Directions for the New Science

Dettagli dell?edizione

• Editore: OUP USA
• Data di pubblicazione: 2008
• ISBN 10: 0195305825
• ISBN 13: 9780195305821
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 240
• Contatto del produttore: non disponibile