Marketing: Theory, Evidence, Practice

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9780195573558: Marketing: Theory, Evidence, Practice

Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer's central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that underlie marketing theory and practice. Bridging academic theory and real-world marketing knowledge, the book introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Combined with an enriched digital ebook version of the book (registration code and website included on print book cover flap) it is very practical in orientation and provides a more realistic view of marketing issues. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible.

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From the Author:

For years, marketing executives have been asking me for an introductory textbook that reflects modern knowledge about marketing.  One that isn't filled with myths and academic theorising.Well here it is.  Our first version, published by Oxford University Press.I hope you enjoy it.  I hope you finally have a book that you can give to new staff members.

About the Author:


Byron Sharp, Professor of Marketing Science, University of South Australia and Director, Ehrenberg-Bass Institute.
Author of "How Brands Grow".

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Byron Sharp, Katherine Anderson, Dag Bennett, Svetlana Bogomolova, David Corkindale, Nick Danenberg, Charles Graham, Nicole Hartnett, Rachel Kennedy, Marianthi Livaditis, Larry Lockshin, Karen Nelson-Field, Magda Nencyz-Thiel, Adrian Palmer, Anita Peleg, Erica Riebe, John Scriven, Anne Sharp, Herb Sorensen, Maxwell Winchester, Tiffany Winchester
Editore: OUP Australia & New Zealand 2013-01-17, Australia (2013)
ISBN 10: 0195573552 ISBN 13: 9780195573558
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Descrizione libro OUP Australia & New Zealand 2013-01-17, Australia, 2013. paperback. Condizione libro: New. Codice libro della libreria 9780195573558

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Descrizione libro Condizione libro: New. Codice libro della libreria 18804068-n

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97801955735580000000

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Byron Sharp, Katherine Anderson, Dag Bennett
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Descrizione libro Oxford University Press Inc, United States, 2013. Paperback. Condizione libro: New. Language: English . Brand New Book. Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer s central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that underlie marketing theory and practice. Bridging academic theory and real-world marketing knowledge, the book introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Combined with an enriched digital online book version of the book (registration code and website included on print book cover flap), it is very practical in orientation and provides a more realistic view of marketing issues.Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible. Codice libro della libreria AOP9780195573558

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Byron Sharp, Katherine Anderson, Dag Bennett
Editore: Oxford University Press Australia, Australia (2013)
ISBN 10: 0195573552 ISBN 13: 9780195573558
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Descrizione libro Oxford University Press Australia, Australia, 2013. Paperback. Condizione libro: New. Language: English . Brand New Book. Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer s central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that underlie marketing theory and practice. Bridging academic theory and real-world marketing knowledge, the book introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Combined with an enriched digital online book version of the book (registration code and website included on print book cover flap), it is very practical in orientation and provides a more realistic view of marketing issues. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible. Codice libro della libreria AOP9780195573558

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Sharp, Byron; Anderson, Katherine; Bennett, Dag; Bogomolova, Svetlana; Corkindale, David R.; Danenberg, Nick; Graham, Charles; Hartnett, Nicole; Kenn
Editore: Oxford University Press Australia (2013)
ISBN 10: 0195573552 ISBN 13: 9780195573558
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Descrizione libro Oxford University Press Australia, 2013. Condizione libro: New. 2013. Pap/Psc. Paperback. Num Pages: 656 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 249 x 207 x 32. Weight in Grams: 1378. . . . . . . Codice libro della libreria V9780195573558

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Byron Sharp, Katherine Anderson, Dag Bennett, Svetlana Bogomolova, David R. Corkindale
Editore: Oxford University Press Australia
ISBN 10: 0195573552 ISBN 13: 9780195573558
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Descrizione libro Oxford University Press Australia. Paperback. Condizione libro: new. BRAND NEW, Marketing: Theory, Evidence, Practice, Byron Sharp, Katherine Anderson, Dag Bennett, Svetlana Bogomolova, David R. Corkindale, Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer's central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that underlie marketing theory and practice. Bridging academic theory and real-world marketing knowledge, the book introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Combined with an enriched digital online book version of the book (registration code and website included on print book cover flap), it is very practical in orientation and provides a more realistic view of marketing issues. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible. Codice libro della libreria B9780195573558

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Editore: OUP Australia and New Zealand (2012)
ISBN 10: 0195573552 ISBN 13: 9780195573558
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Descrizione libro OUP Australia and New Zealand, 2012. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FU-9780195573558

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Byron Sharp; Katherine Anderson; Dag Bennett; Svetlana Bogomolova; David Corkindale; Nick Danenberg; Charles Graham; Nicole Hartnett; Rachel Kennedy; Marianthi Livaditis; Larry Lockshin; Karen Nelson-Field; Magda Nencyz-Thiel; Adrian Palmer; Anita Peleg; Erica Riebe; John Scriven; Anne Sharp; Herb Sorensen; Maxwell Winchester; Tiffany Winchester
Editore: OUP Australia & New Zealand (2013)
ISBN 10: 0195573552 ISBN 13: 9780195573558
Nuovi Brossura Quantità: 6
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Descrizione libro OUP Australia & New Zealand, 2013. Condizione libro: New. book. Codice libro della libreria ria9780195573558_rkm

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Sharp, Byron; Anderson, Katherine; Bennett, Dag; Bogomolova, Svetlana; Corkindale, David R.; Danenberg, Nick; Graham, Charles; Hartnett, Nicole; Kenn
Editore: Oxford University Press Australia
ISBN 10: 0195573552 ISBN 13: 9780195573558
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Descrizione libro Oxford University Press Australia. Condizione libro: New. 2013. Pap/Psc. Paperback. Num Pages: 656 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 249 x 207 x 32. Weight in Grams: 1378. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780195573558

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