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Spese di spedizione:
EUR 2,47
In U.S.A.
Descrizione libro Condizione: New. Codice articolo 9108516-n
Descrizione libro Hardcover. Condizione: new. Hardcover. Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based. This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780195573565
Descrizione libro Hardcover. Condizione: New. Illustrated. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 001307266N
Descrizione libro HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo DB-9780195573565
Descrizione libro hardback. Condizione: New. Language: ENG. Codice articolo 9780195573565
Descrizione libro Hardcover. Condizione: new. Codice articolo 9780195573565
Descrizione libro Condizione: new. Codice articolo FrontCover0195573560
Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition. Codice articolo bk0195573560xvz189zvxnew
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published. Codice articolo 353-0195573560-new
Descrizione libro Hardcover. Condizione: Brand New. 1st edition. 228 pages. 9.00x6.25x1.00 inches. In Stock. Codice articolo __0195573560