Global Business: Environments and Strategies: Managing for Global Competitive Advantage - Brossura

Hough, John; Neuland, Ernst; Bothma

Brossura

ISBN 10: 0195786823 ISBN 13: 9780195786828

Casa editrice: OUP Southern Africa, 2003

Riassunto

Today's globalized business environment is so much a part of our lives that we take it for granted. But what does globalization mean for business in practical terms? What issues does it raise? How can we change our way of thinking so that our businesses prosper beyond our borders? The second edition of Global Business: Environments and Strategies includes a revised look at globalization and international trade, economic integration, trading blocs and free trade agreements. There are new sections on e-commerce strategies in global context and global marketing. The comprehensive text uses South African and international case studies, allowing students and practitioners to benefit from practical local and global business situations.

Su questa edizione

• Editore: OUP Southern Africa
• Data di pubblicazione: 2003
• ISBN 10: 0195786823
• ISBN 13: 9780195786828
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 448