International Marketing - Brossura

Brossura

ISBN 10: 0195991184 ISBN 13: 9780195991185

Casa editrice: OUP Southern Africa, 2011

Riassunto

International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience.

International Marketing is the only South African-based textbook written by a team of South African academics and practitioners.

Su questo libro

Contenuti:

• Part 1: Introduction to international marketing
• 1: Introduction to international marketing
• 2: Marketing strategy across the borders
• Part 2: Overview of international trade
• 3: The economics of international trade
• 4: The international trade environment
• 5: International trade in Southern Africa and Africa
• 6: Barriers to international trade
• 7: Foreign exchange and the international monetary system
• Part 3: The international marketing environment
• 8: The socio-cultural environment
• 9: The legal environment
• 10: The international political environment
• 11: The economic environment
• 12: The physical and technological environments
• Part 4: International marketing research
• 13: International marketing research
• Part 5: The international marketing mix
• 14: Segmentation, Targeting and Positioning
• 15: International product policy and development
• 16: International distribution and logistics systems
• 17: International marketing communication
• 18: Pricing for international markets
• 19: International marketing and the Internet
• 20: Exporting and small businesses
• 21: Export administration and logistics
• 22: Evolving context and future issues in international marketing

Su questa edizione

• Editore: OUP Southern Africa
• Data di pubblicazione: 2011
• ISBN 10: 0195991184
• ISBN 13: 9780195991185
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 576
• Redattore: Burgess, Bothma