Retail Management - Brossura

Bajaj, Chetan; Arya, Rajnish; Srivastava, Nidhi Varma

Brossura

ISBN 10: 0198061153 ISBN 13: 9780198061151

Casa editrice: OUP India, 2010

Riassunto

The book explores core concepts explained through managerial examples. The exposition also provides in-depth coverage of the four key components of retail marketing management, crucial to effective business decision-making: understanding the retail organisation, the consumers' decision making process, an analyses of retail formats, and retail mix strategies.

The text also features innovative/emerging concepts such as, retail marketing in rural areas, CRM strategies in retailing, and monitoring, evaluation and control. Readers shall find this book highly useful for its coverage of the concept and role of retailing marketing management, organized retailing in India, the retail customer and market segmentation, product and brand management strategies to leverage competitive business advantage, and pricing and communication strategies explained through caselets, diagrams, black & white as well as colour photographs, and numerous examples from the Indian context.

Su questo libro

Contenuti:

• 1: Retailing: Role, Relevance, and Trends
• 2: Retail Organization
• 3: Retail in India
• 4: Retail Customer
• 5: Retail Market Segmentation
• 6: Financial Planning for Retail
• 7: Retail Location Strategy
• 8: Organizational Structure and HR Strategy
• 9: information System and Supply Chain Management
• 10: Retail Product and Brand Management
• 11: Merchandise Management
• 12: Retail Pricing
• 13: Retail Promotion Strategy
• 14: Store Operations
• 15: Atmospherics and Retail Space Management
• 16: Customer Relationship Management in Retailing
• 17: Managing Retail Chains and Franchising
• 18: International Retailing

Su questa edizione

• Editore: OUP India
• Data di pubblicazione: 2010
• ISBN 10: 0198061153
• ISBN 13: 9780198061151
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 860