Economic and Management Research - Brossura

Stack, Lilla; Joubert, Pierre; Tustin, Deon

Brossura

ISBN 10: 0199049300 ISBN 13: 9780199049301

Casa editrice: OUP Southern Africa, 2014

Riassunto

Economic and Management Research is a step-by-step guide to doing research. It guides students systematically through the research process by helping them to plan a research project, execute the research by using the best methodology and report on the findings. The book focuses on both quantitative and qualitative research methods, as well as mixed methods.

Su questo libro

L'autore

Peet Venter is in the Department of Business Management at Unisa. Pierre Joubert is in the Bureau of Market Research at Unisa. Lilla Stack is in the Department of Accounting at Rhodes University. Deon Tustin is in the Bureau of Market Research at Unisa.

Contenuti

• Part 1: Planning
• 1. Introduction to research
• 2. The research problem
• 3. The literature review
• 4. The research proposal
• Part 2: Doing
• 5. Research design
• 6. Quantitative data collection
• 7. Analysing and interpreting quantitative data collection
• 8. Qualitative data collection
• 9. Analysing and interpreting qualitative data
• Part 3: Reporting
• 10. Research reporting
• 11. Academic literacy

Su questa edizione

• Editore: OUP Southern Africa
• Data di pubblicazione: 2014
• ISBN 10: 0199049300
• ISBN 13: 9780199049301
• Rilegatura: Copertina flessibile
• Numero di pagine: 416
• Redattore: Venter Peet