Articoli correlati a Strategic Marketing: Creating Competitive Advantage
Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking. It demonstrates how companies create competitive advantage through the use of strategic marketing. The book combines theory and practice within a unique conceptual framework. The text poses and answers questions relating to: · Where Are We Now? · Where Do We Want To Be? · How Will We Get There? · Did We Get There? Using established frameworks and concepts, the book reviews recent thinking in marketing strategy and reviews a number of marketing tools and techniques. ONLINE RESOURCE CENTRE For Lecturers: additional case studies, guide to discussion questions, case analyses and teaching notes, PowerPoint slides, answers to case studies, guide to additional case studies and group assignments and tasks. tasks, and extra case studies. For Students: Internet exercises and annotated web links.
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L'autore:
Douglas West is Professor of Marketing at Birmingham Business School. Prior to this, he was Director of the MARCOMS Research Centre at the University of Westminster. Previously he has held positions at South Bank, Henley Management College and the University of Calgary. John B. Ford is Professor of Marketing and International Business in the College of Business and Public Administration at Old Dominion University in Norfolk, Virginia. He specializes in international marketing strategic issues, and his specific interests in research include cross-cultural advertising and marketing research issues. Essam Ibrahim is Lecturer in Marketing at University of Strathclyde. Prior to this, he had taught and researched marketing at Manchester Metropolitan University, Huddersfield University and Cairo University.
Product Description:
Douglas West is Professor of Marketing at Birmingham Business School. Prior to this, he was Director of the MARCOMS Research Centre at the University of Westminster. Previously he has held positions at South Bank, Henley Management College and the University of Calgary. John B. Ford is Professor of Marketing and International Business in the College of Business and Public Administration at Old Dominion University in Norfolk, Virginia. He specializes in international marketing strategic issues, and his specific interests in research include cross-cultural advertising and marketing research issues. Essam Ibrahim is Lecturer in Marketing at University of Strathclyde. Prior to this, he had taught and researched marketing at Manchester Metropolitan University, Huddersfield University and Cairo University.
Book by West Douglas Ford John Ibrahim Essam
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- EditoreOUP Oxford
- Data di pubblicazione2006
- ISBN 10 0199273987
- ISBN 13 9780199273980
- RilegaturaCopertina flessibile
- Numero di pagine560
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Strategic Marketing: Creating Competitive Advantage
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Oxford University Press, USA
(2006)
ISBN 10: 0199273987
ISBN 13: 9780199273980
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Descrizione libro Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.65. Codice articolo G0199273987I3N00
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Strategic Marketing: Creating Competitive Advantage
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Descrizione libro Paperback. Condizione: Very Good. Strategic Marketing: Creating Competitive Advantage This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780199273980
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Strategic Marketing: Creating Competitive Advantage
Editore:
Oxford University Press
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ISBN 10: 0199273987
ISBN 13: 9780199273980
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Descrizione libro Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Pages cornées. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Dog-eared pages. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-635-522
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Strategic Marketing: Creating Competitive Advantage
Editore:
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(2006)
ISBN 10: 0199273987
ISBN 13: 9780199273980
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Descrizione libro Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00199273987-G
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Strategic Marketing: Creating Competitive Advantage
Editore:
Oxford University Press, USA
(2006)
ISBN 10: 0199273987
ISBN 13: 9780199273980
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Descrizione libro Paperback. Condizione: Good. Codice articolo SONG0199273987
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Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780199273980
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Strategic Marketing: Creating Competitive Advantage
Editore:
Oxford University Press
(2006)
ISBN 10: 0199273987
ISBN 13: 9780199273980
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Descrizione libro Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Codice articolo 6-0199273987-G
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Strategic Marketing: Creating Competitive Advantage
Editore:
Oxford University Press
(2006)
ISBN 10: 0199273987
ISBN 13: 9780199273980
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Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780199273980. Codice articolo 9121294
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Strategic Marketing: Creating Competitive Advantage
Editore:
Oxford University Press
(2006)
ISBN 10: 0199273987
ISBN 13: 9780199273980
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Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780199273980. Codice articolo 9550822
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Foto dell'editore
Strategic Marketing: Creating Competitive Advantage
Editore:
Oxford University Press
(2006)
ISBN 10: 0199273987
ISBN 13: 9780199273980
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780199273980. Codice articolo 9612972
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