Articoli correlati a Marketing Research: tools and techniques
Marketing Research: tools and techniques balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically. Based on the author's original marketing research mix, the text is organised around the issues of Purpose, Population, Procedure, and Publication. Topics covered address the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, and reporting and presentation. The final section takes a unique approach looking at services offered by marketing research, such as business to business, advertising research, and social research, thereby providing further scope for exploring the depths of the subject.
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L'autore:
Nigel Bradley is a Senior lecturer in Marketing at University of Westminster and a freelance marketing research consultant. He has worked and studied in the UK, France and Italy.
Product Description:
Nigel Bradley is a Senior lecturer in Marketing at University of Westminster and a freelance marketing research consultant. He has worked and studied in the UK, France and Italy.
Book by Bradley Nigel
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreOUP Oxford
- Data di pubblicazione2007
- ISBN 10 0199281963
- ISBN 13 9780199281961
- RilegaturaCopertina flessibile
- Numero di pagine560
- Valutazione libreria
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Condizioni: molto buono0199281963 Very Good Condition... Scopri di più su questo articolo
EUR 3,34
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Marketing Research: Tools and Techniques
Editore:
Oxford University Press 1899-12-30
(1899)
ISBN 10: 0199281963
ISBN 13: 9780199281961
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Descrizione libro Condizione: Very Good. 0199281963 Very Good Condition - May show some limited signs of wear and may have a remainder mark. Pages and dust cover are intact and not marred by notes or highlighting. Tracking is not available for orders shipped outside of the United States. **Heavier books will require additional postage for International**. Codice articolo OXPB10J-VG-0199281963
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Marketing Research: tools and techniques
Editore:
Oxford University Press
(2007)
ISBN 10: 0199281963
ISBN 13: 9780199281961
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Paperback
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Valutazione libreria
Descrizione libro Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Codice articolo GOR009629408
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Marketing Research: tools and techniques
Editore:
Oxford University Press, United Kingdom, Oxford
(2007)
ISBN 10: 0199281963
ISBN 13: 9780199281961
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Descrizione libro Paperback. Condizione: Very Good. Marketing Research: tools and techniques balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically. Based on the author's original marketing research mix, the text is organised around the issues of Purpose, Population, Procedure, and Publication. Topics covered address the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, and reporting and presentation. The final section takes a unique approach looking at services offered by marketing research, such as business to business, advertising research, and social research, thereby providing further scope for exploring the depths of the subject. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003168895
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Marketing Research: tools and techniques
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Descrizione libro Paperback. Condizione: Very Good. Marketing Research: tools and techniques This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780199281961
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Marketing Research: Tools and Techniques
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Oxford University Press
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ISBN 10: 0199281963
ISBN 13: 9780199281961
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Descrizione libro Condizione: Very Good. 1679750640. 3/25/2023 1:24:00 PM. Codice articolo U9780199281961
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Marketing Research: tools and techniques
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Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780199281961
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Marketing Research: tools and techniques
Editore:
Oxford University Press
(2007)
ISBN 10: 0199281963
ISBN 13: 9780199281961
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Descrizione libro Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00199281963-G
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Marketing Research: tools and techniques
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OUP Oxford
(2006)
ISBN 10: 0199281963
ISBN 13: 9780199281961
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Descrizione libro Paperback. Condizione: Used; Good. EX library copy **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 4301045
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Foto dell'editore
Marketing Research: tools and techniques
Editore:
OUP Oxford
(2006)
ISBN 10: 0199281963
ISBN 13: 9780199281961
Antico o usato
Paperback
Quantità: 1
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Valutazione libreria
Descrizione libro Paperback. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo mon0001734069
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Marketing Research: Tools and Techniques
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Oxford University Press, USA
(2007)
ISBN 10: 0199281963
ISBN 13: 9780199281961
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Descrizione libro Paperback. Condizione: Good. Codice articolo SONG0199281963
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