Global Strategic Management - Brossura

Frynas, Jedrzej George; Mellahi, Kamel

Brossura

ISBN 10: 0199543933 ISBN 13: 9780199543939

Casa editrice: OUP Oxford, 2011

Riassunto

"This book marks an essential and long overdue integration of Strategic Management and International Business... The book is well structured and user-friendly, and I recommend it highly." - Christos N. Pitelis, Director, Centre for International Business and Management, Judge Business School, University of Cambridge

Global Strategic Management 2e provides a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics as well as new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, and provides a wealth of both mini- and full-length cases of successful global companies from the United States, Europe and emerging economies.

Continuing with the concise treatment of topics, accessible writing style and clear structure that were such strengths of the first edition of this text, the second edition comprises 12 chapters divided into five parts. A new chapter, on knowledge and innovation, has been added. A fifth part on innovation has been introduced to clearly outline the importance of this area to global strategy.

A full complement of pedagogical features are consistently applied throughout the text in order to support students and to ensure they benefit from the wide-ranging content. Chapter summaries ensure students have a clear understanding of key points, and discussion questions allow the reader to check their understanding and think around the subject.

The text is also supported by an Online Resource Centre, which has been fully updated to compliment the new edition of the text. Online Resource Centre:
For students:
Multiple choice questions
Web links
For registered adopters of the book:
Fully customizable PowerPoint slides
Suggested answers for case study questions
Suggested answers for discussion questions

Su questo libro

Recensione:

This book marks an essential and long overdue integration of Strategic Management and International Business. It leverages effectively concepts, theories and cases from the two fields, thereby adding value to both. It also covers important currently topical issues, such as corporate social responsibility. The book is well structured and user-friendly, and I recommend it highly. (Christos N. Pitelis, Director, Centre for International Business and Management, Judge Business School, University of Cambridge)

This impressive book places strategic management into the global context where it belongs in today's world. It has the great merit of combining a thorough coverage with excellent case studies for illustration and discussion. It is up-to-date, very readable and can be highly recommended. (John Child, Emeritus Professor of Commerce, Birmingham Business School, University of Birmingham)

This is an excellent textbook that strikes a good balance between accessibility and rigor. It is well written and up-to-date, with the new edition fully incorporating recent developments in global strategic management. (Keith Glaister, Professor of International Strategic Management and Dean, University of Sheffield Management School)

L'autore:

J. George Frynas is Professor of CSR and Strategic Management at Middlesex University Business School.

Su questa edizione

• Editore: OUP Oxford
• Data di pubblicazione: 2011
• ISBN 10: 0199543933
• ISBN 13: 9780199543939
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 456