Christ to Coke: How Image Becomes Icon

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9780199581115: Christ to Coke: How Image Becomes Icon

How does an image become iconic? In Christ to Coke, eminent art historian Martin Kemp offers a highly original look at the main types of visual icons. Lavishly illustrated with 165 color images, this marvelous work illuminates eleven universally recognized images, both historical and contemporary, to see how they arose and how they continue to function in our culture.

Kemp begins with the stock image of Christ's face, the founding icon--literally, since he was the central subject of early Christian icons. Some of the icons that follow are general, like the cross, the lion, and the heart-shape (as in "I heart New York"). Some are specific, such as the Mona Lisa, Che Guevara, and the famous photograph of the napalmed girl in Vietnam. Other modern icons come from politics, such as the American flag (the "Stars and Stripes"), from business, led by the Coca-Cola bottle, and from science, most notably the double helix of DNA and Einstein's famous equation E=mc2.

The stories of these icons--researched using the skills of a leading visual historian--are told in a vivid and personal manner. Some are funny; some are deeply moving; some are highly improbable; some center on popular fame; others are based on the most profound ideas in science. The diversity is extraordinary. Along the way, we encounter the often weird and wonderful ways that these images adapt to an astonishing variety of ways and contexts.

Informative, amusing, and surprising by turns, Christ to Coke will entertain and intrigue readers with the narratives that Martin Kemp skillfully weaves around these famous images.

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Review:

Take a Look Inside Christ to Coke [Click on Images to Enlarge]


Mona Lisa, digitally restored. Photo courtesy of Pascal Cotte.

Enrique Avila Gonzalez, Che Guevara.
Ministry of the Interior, Havana, Cuba.

Felix de Weldon, Marines Raising the Flag at Iwo Jima, Virginia, Marine Corps War Memorial, Arlington National Cemetery.

BFF Architects and Izé, DNA door handles, London, Royal Society.

About the Author:


Martin Kemp is Emeritus Professor in the History of Art at Trinity College, Oxford. A renowned figure in the world of art, he is the author of The Oxford History of Western Art and Leonardo.

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Descrizione libro Oxford University Press, United Kingdom, 2011. Hardback. Condizione libro: New. Language: English . Brand New Book. Image, branding, and logos are obsessions of our age. Iconic images dominate the media. Christ to Coke is the first book to look at all the main types of visual icons. It does so via eleven supreme and mega-famous examples, both historical and contemporary, to see how they arose and how they continue to function. Along the way, we encounter the often weird and wonderful ways that they become transformed in an astonishing variety of ways and contexts. How, for example, has the communist revolutionary Che become a romantic hero for middle-class teenagers? The stock image of Christ s face is the founding icon - literally, since he was the central subject of early icon painting. Some of the icons that follow are general, like the cross, the lion, and the heart-shape. Some are specific, such as the Mona Lisa, Che Guevara, and the famous photograph of the napalmed girl in Vietnam. The American flag, the Stars and Stripes , does not quite fit into either category. Modern icons come from commerce, led by the Coca-Cola bottle, and from science, most notably the double helix of DNA and Einstein s famous equation E=mc2. The stories, researched using the skills of a leading visual historian, are told in a vivid and personal manner. Some are funny; some are deeply moving; some are highly improbable; some centre on popular fame; others are based on the most profound ideas in science. The diversity is extraordinary. There is no set formula, but do the images share anything in common? So famous are the images that every reader is an expert in their own right and will be entertained and challenged by the narratives that Martin Kemp skilfully weaves around them. Codice libro della libreria AOP9780199581115

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Descrizione libro Oxford University Press, United Kingdom, 2011. Hardback. Condizione libro: New. Language: English . Brand New Book. Image, branding, and logos are obsessions of our age. Iconic images dominate the media. Christ to Coke is the first book to look at all the main types of visual icons. It does so via eleven supreme and mega-famous examples, both historical and contemporary, to see how they arose and how they continue to function. Along the way, we encounter the often weird and wonderful ways that they become transformed in an astonishing variety of ways and contexts. How, for example, has the communist revolutionary Che become a romantic hero for middle-class teenagers? The stock image of Christ s face is the founding icon - literally, since he was the central subject of early icon painting. Some of the icons that follow are general, like the cross, the lion, and the heart-shape. Some are specific, such as the Mona Lisa, Che Guevara, and the famous photograph of the napalmed girl in Vietnam. The American flag, the Stars and Stripes , does not quite fit into either category. Modern icons come from commerce, led by the Coca-Cola bottle, and from science, most notably the double helix of DNA and Einstein s famous equation E=mc2. The stories, researched using the skills of a leading visual historian, are told in a vivid and personal manner. Some are funny; some are deeply moving; some are highly improbable; some centre on popular fame; others are based on the most profound ideas in science. The diversity is extraordinary. There is no set formula, but do the images share anything in common? So famous are the images that every reader is an expert in their own right and will be entertained and challenged by the narratives that Martin Kemp skilfully weaves around them. Codice libro della libreria AOP9780199581115

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