Neuromania: On the limits of brain science

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9780199591343: Neuromania: On the limits of brain science

Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colour photos of the brain, that show us the precise location in which a certain thought or emotion, or even love occurs, hence leading us to believe that we can directly observe, with no mediation, the brain at work. But is this really so? Even throughout the developed world, the general public has been seduced into believing that any study, research article, or news report, accompanied by a brain image or two is more reliable and more scientific, than one featuring more mundane illustrations.

This fascinating, accessible, and thought provoking new book questions our obsession with brain imaging. Written by two highly experienced psychologists, it discusses some of the familiar ideas usually associated wtih mind-body, brain-psyche, and nature-culture relationships, showing how the biased and unquestioning use of brain imaging technology could have significant cultural effects for all of us.

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Recensione:

Paolo Legrenzi and Carlo Umiltà bring a welcome appraisal of brain research to a broad audience. They provide an insightful and comprehensible overview of methods and techniques from the origins of brain science to todays MRI scanners... covering methodological aspects and controversial assumptions that are commonly unknown to the general public. ( Science)

Anyone who uses neuroimaging in research into mental processes should read this book. It is a provocative and stimulating critique ( Philip Johnson Laird, Stuart Professor of Psychology, Princeton University)

Neuroeconomics, neuroaesthetics, neuroethics, neuromarketing(!).... Why are there all these new neuro... "disciplines"? This short book gives a forceful, zany and sceptical answer from two distinguished psychologists. ( Tim Shallice, Professor of Cognitive Neuroscience at UCL and SISSA)

L'autore:

Paolo Legrenzi teaches Cognitive Psychology at the University of Venice, where he directs the School of Advanced Studies. He is the author of: "The Mind" (2002), "Creativity and Innovation (2005) and" Believe "(2008).

Carlo Umilta teaches neuropsychology at the University of Padua, where he directs the Galilean School of Higher Studies. He is the author/editor of "Handbook of neuroscience" (ed., 1999) and "brain. Anatomy and structure of the Central Nervous System" (with M. Matelli, 2007).

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Legrenzi, Paolo; Anderson, Frances; Legrenzi, Paolo;umilta, Carlo; Umilta, Carlo
ISBN 10: 0199591342 ISBN 13: 9780199591343
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Descrizione libro Condizione libro: New. Codice libro della libreria 12024890-n

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Paolo Legrenzi, Carlo Umilta
Editore: Oxford University Press, United Kingdom (2011)
ISBN 10: 0199591342 ISBN 13: 9780199591343
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Descrizione libro Oxford University Press, United Kingdom, 2011. Hardback. Condizione libro: New. 172 x 128 mm. Language: English . Brand New Book. Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colour photos of the brain, that show us the precise location in which a certain thought or emotion, or even love occurs, hence leading us to believe that we can directly observe, with no mediation, the brain at work. But is this really so? Even throughout the developed world, the general public has been seduced into believing that any study, research article, or news report, accompanied by a brain image or two is more reliable and more scientific, than one featuring more mundane illustrations. This fascinating, accessible, and thought provoking new book questions our obsession with brain imaging. Written by two highly experienced psychologists, it discusses some of the familiar ideas usually associated wtih mind-body, brain-psyche, and nature-culture relationships, showing how the biased and unquestioning use of brain imaging technology could have significant cultural effects for all of us. Codice libro della libreria AAZ9780199591343

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Paolo Legrenzi, Carlo Umilta
Editore: Oxford University Press, United Kingdom (2011)
ISBN 10: 0199591342 ISBN 13: 9780199591343
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Descrizione libro Oxford University Press, United Kingdom, 2011. Hardback. Condizione libro: New. 172 x 128 mm. Language: English . Brand New Book. Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colour photos of the brain, that show us the precise location in which a certain thought or emotion, or even love occurs, hence leading us to believe that we can directly observe, with no mediation, the brain at work. But is this really so? Even throughout the developed world, the general public has been seduced into believing that any study, research article, or news report, accompanied by a brain image or two is more reliable and more scientific, than one featuring more mundane illustrations. This fascinating, accessible, and thought provoking new book questions our obsession with brain imaging. Written by two highly experienced psychologists, it discusses some of the familiar ideas usually associated wtih mind-body, brain-psyche, and nature-culture relationships, showing how the biased and unquestioning use of brain imaging technology could have significant cultural effects for all of us. Codice libro della libreria AAZ9780199591343

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ISBN 10: 0199591342 ISBN 13: 9780199591343
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Descrizione libro OUP Oxford 2011-05-12, 2011. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-04701843

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Paolo Legrenzi, Carlo Umilta, Frances Anderson
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Descrizione libro Oxford University Press. Hardback. Condizione libro: new. BRAND NEW, Neuromania: On the Limits of Brain Science, Paolo Legrenzi, Carlo Umilta, Frances Anderson, Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colour photos of the brain, that show us the precise location in which a certain thought or emotion, or even love occurs, hence leading us to believe that we can directly observe, with no mediation, the brain at work. But is this really so? Even throughout the developed world, the general public has been seduced into believing that any study, research article, or news report, accompanied by a brain image or two is more reliable and more scientific, than one featuring more mundane illustrations. This fascinating, accessible, and thought provoking new book questions our obsession with brain imaging. Written by two highly experienced psychologists, it discusses some of the familiar ideas usually associated wtih mind-body, brain-psyche, and nature-culture relationships, showing how the biased and unquestioning use of brain imaging technology could have significant cultural effects for all of us. Codice libro della libreria B9780199591343

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Legrenzi, Paolo, Umilta, Carlo, Anderson, Frances
Editore: Oxford University Press, USA (2011)
ISBN 10: 0199591342 ISBN 13: 9780199591343
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Descrizione libro Oxford University Press, USA, 2011. Condizione libro: New. 2011. 1st Edition. Hardcover. Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge along with recent discoveries about how the human brain works.This fascinating and thought provoking new book critically questions our love affair with brain imaging. Translator(s): Anderson, Frances. Num Pages: 144 pages, 10 illustrations. BIC Classification: HPM; JMM; JMR; PSAN. Category: (G) General (US: Trade). Dimension: 175 x 129 x 13. Weight in Grams: 206. . . . . . . Codice libro della libreria V9780199591343

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Legrenzi, Paolo, Umilta, Carlo, Anderson, Frances
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ISBN 10: 0199591342 ISBN 13: 9780199591343
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Descrizione libro Oxford University Press, USA. Condizione libro: New. 2011. 1st Edition. Hardcover. Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge along with recent discoveries about how the human brain works.This fascinating and thought provoking new book critically questions our love affair with brain imaging. Translator(s): Anderson, Frances. Num Pages: 144 pages, 10 illustrations. BIC Classification: HPM; JMM; JMR; PSAN. Category: (G) General (US: Trade). Dimension: 175 x 129 x 13. Weight in Grams: 206. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780199591343

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Paolo Legrenzi
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Descrizione libro Hardback. Condizione libro: New. Not Signed; Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colour photos of. book. Codice libro della libreria ria9780199591343_rkm

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Paolo Legrenzi, Carlo Umilta
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Descrizione libro Oxford University Press 2011-05-12, Oxford, 2011. hardback. Condizione libro: New. Codice libro della libreria 9780199591343

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Descrizione libro Condizione libro: New. Bookseller Inventory # ST0199591342. Codice libro della libreria ST0199591342

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