Corporate Social Responsibility: A Very Short Introduction - Brossura

Moon, Jeremy

Brossura

ISBN 10: 0199671818 ISBN 13: 9780199671816

Casa editrice: OUP Oxford, 2014

Riassunto

Corporate social responsibility has been defined as 'the responsibility of enterprises for their impacts on society'. Is Corporate Social Responsibility (CSR) just window dressing or is it a contradiction in terms? In this Very Short Introduction, Jeremy Moon shows that CSR holds much more value than it first appears, and shows how it has come of age in recent years. Illustrating the sorts of CSR investments companies make, the ways in which they practice CSR, and the challenges this brings, Moon considers how the principles migrated from their US roots to become a global business phenomenon.

Exploring the place of CSR in different economic, social, political, and managerial contexts, this short guide considers the many positives, but also challenges, that CSR can present for companies, societies, and governments worldwide.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Su questo libro

L'autore:

Jeremy Moon is Velux Professor of Corporate Sustainability, Copenhagen Business School. He was the founding Director of the International Centre for Corporate Social Responsibility at Nottingham University Business School. He has held visiting positions at the European University Institute; McGill University; Churchill College, University of Cambridge; and Trinity College, the University of Melbourne.

Contenuti:

• 1: An idea whose time has come
• 2: The company level
• 3: National and international developments
• 4: The socialization of markets
• 5: CSR and new governance
• 6: Critical perspectives
• 7: Prospects and reflections
• Further reading
• Index

Su questa edizione

• Editore: OUP Oxford
• Data di pubblicazione: 2014
• ISBN 10: 0199671818
• ISBN 13: 9780199671816
• Rilegatura: Copertina flessibile
• Numero di pagine: 160