Sun Tzu and the Art of Business: Six Strategic Principles for Managers

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9780199782918: Sun Tzu and the Art of Business: Six Strategic Principles for Managers

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

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L'autore:

Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He is also an Adjunct Professor at UNC's Kenan-Flagler Business School. He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC and was a featured commentator in the History Channel's special on The Art of War. He lives in Cary, North Carolina.

L'autore:


Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He has spoken about his views on strategy to businesspeople around the world as well as on the BBC, C-SPAN, CNBC, and the History Channel.

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Descrizione libro Oxford University Press Inc, United States, 2012. Paperback. Condizione libro: New. Revised edition. 206 x 140 mm. Language: English . Brand New Book. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu s strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly s synthesis of Sun Tzu s ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith s popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu s principles into practice.By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history s most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. Codice libro della libreria AOP9780199782918

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Mark R. McNeilly
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Descrizione libro Oxford University Press Inc, United States, 2012. Paperback. Condizione libro: New. Revised edition. 206 x 140 mm. Language: English . Brand New Book. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu s strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly s synthesis of Sun Tzu s ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith s popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu s principles into practice.By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history s most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. Codice libro della libreria AOP9780199782918

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97801997829180000000

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Descrizione libro Oxford University Press Inc. Paperback. Condizione libro: new. BRAND NEW, Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised edition), Mark R. McNeilly, More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. Codice libro della libreria B9780199782918

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Descrizione libro 2011. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VU-9780199782918

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Descrizione libro OUP USA, 2012. Condizione libro: New. book. Codice libro della libreria ria9780199782918_rkm

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Descrizione libro Oxford University Press Inc, 2011. Condizione libro: New. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Num Pages: 344 pages, 21 illustrations. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 209 x 146 x 24. Weight in Grams: 368. . 2011. Revised. Paperback. . . . . . Codice libro della libreria V9780199782918

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