So You've Got A Great Idea: Here's How To Develop It, Sell It, Market It Or Just Cash In On It - Brossura

Fiffer, Steve

Brossura

ISBN 10: 0201115360 ISBN 13: 9780201115369

Casa editrice: Da Capo Press, 1986

Riassunto

Examining the development, marketing and selling of ideas, this book offers advice on evaluating an idea's worth, protecting and financing an idea, and following through with the plan, and explains exactly how to make a great idea make money

Su questo libro

L'autore:

Steve Fiffer, whose ideas have included "The Last Yupper" poster and the idea for this book, holds a J.D. from the University of Chicago Law School. He practiced with a major Chicago firm for two years before turning to his writing career. His articles have appeared in The New York Times, Sports Illustrated, The Chicago Tribune, and others.

Product Description:

Have you ever had a million-dollar idea that someone else made a million on? So Youve Got a Great Idea can help you be that one person who cashes in on an innovative product, service, business, or novelty item. Like Marvin Rosenblum, who made the most of Spiro Agnews reputation(he also produced the movie 1984), and ann Moore, who created the Snugli, you too, can take your idea from the drawing board to the bank. Steve Fiffer shows you how to tell whether your idea is a winner or a clunker and , through entertaining profiles of successful innovators, helps you decide how to follow through on it: Should you sell the idea to an established business or go into business for yourself? Do you want to work on the idea full-time or part-time? At home or in an office? Youll also discover the advantages and disadvantages of professional services, whether to apply for a patent, how to use government agencies and find financing. Here are stories of ordinary people who have had extraordinary ideas that have changed their lives. You will read about:Gordon and Carole Segal, who were struck with the idea for Crate and Barrel over their kitchen sinkKip Fuller, who created the Servitron Robot because he couldnt afford a caterer at his Christmas partyJeffrey Ullman, who combined his talent for making documentaries with a knack for sales and opened one of the first video dating services in America. Lynn Tatar, whose talent for chocolate novelties transformed her kitchen into The Amazing Chocolate Factoryand moreHaving a great idea is one thing; making a great idea make money is what this book is all about.

Su questa edizione

• Editore: Da Capo Press
• Data di pubblicazione: 1986
• ISBN 10: 0201115360
• ISBN 13: 9780201115369
• Rilegatura: Copertina flessibile
• Numero di pagine: 228