The Microsoft Way: The Real Story Of How The Company Outsmarts Its Competition - Brossura

Stross, Randall E.

Brossura

ISBN 10: 020132797X ISBN 13: 9780201327977

Casa editrice: Basic Books, 1997

Riassunto

"An engaging look at Microsoft's success"- The San Francisco Chronicle

Su questo libro

L'autore:

Randall E. Stross is a professor at San Jose State University, and a contributing writer for Fortune magazine. His analyses of the computer industries have also appeared in The New Republic and U.S. News & World Report. He is the author of six books, including Steve Jobs and the NeXT Big Thing and Bulls in the China Shop.

Product Description:

The business success story of Microsoft taken from company archives and interviews with its leaders. This book sees the company's success not in predatory marketing, but in staying eager for ideas and responsive to the market. Randall Stross also offers thoughts on how Bill Gates can leave his mark on the 21st century.

Su questa edizione

• Editore: Basic Books
• Data di pubblicazione: 1997
• ISBN 10: 020132797X
• ISBN 13: 9780201327977
• Rilegatura: Copertina flessibile
• Numero di pagine: 336