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Mai-lan Tomsen was one of the first product managers at Qpass, focusing on the growth and development of the system infrastructure supporting customer activity and transaction load for the content network. Previously, she worked at Microsoft on COM+ Services, Transaction Server, and Commerce Server. Mai-lan has helped leading organizations, such as the Wall Street Journal, New York Times, and Corbis, gain revenue from content commerce. She has written numerous articles for Microsoft Systems Journal and Microsoft Internet Developer. Mai-lan can be contacted at mailan@earthlink.net
0201657864AB04062001
In just a few short years, the World Wide Web has turned traditional retail business models upside down. Killer Content describes how to adapt your business, application, and network topologies to meet the needs of the most important new breed of customer--the online consumer.
A well-rounded guide for IT professionals and system architects, this book defines the changing models for Web-based commerce and shows you how to correlate the demands and rewards of digital commerce and adapt them to your own business environment. Killer Content explains this important value-added information for maintaining your content-driven business.
In addition to providing details about the emerging digital assets and consumer communities, the author examines a series of case studies from Internet groundbreakers such as Priceline.com, TheStreet.com, Salon, Yahoo!, and Amazon.com. The book explains how these innovative companies generated revenue by understanding the needs of Net users. Killer Content also examines the emerging services and issues around digital commerce, such as personalization, privacy, and payment.
Other key topics include:
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Spese di spedizione:
EUR 3,72
In U.S.A.
Descrizione libro Condizione: New. pp. xxii + 213 2nd Edition. Codice articolo 263113212
Descrizione libro Condizione: New. pp. xxii + 213 Illus. Codice articolo 5783331
Descrizione libro Condizione: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Codice articolo ABTR-290420
Descrizione libro Condizione: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Codice articolo ABRR-290420