Before & After: Page Design - Brossura

McWade, John

Brossura

ISBN 10: 020179537X ISBN 13: 9780201795370

Casa editrice: Peachpit Pr, 2003

Riassunto

Covers the essential aspects of page design, including such topics as typefaces, photo placement, pocket brochures, and ad layout.

Su questo libro

L'autore:

Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded the acclaimed Before and After magazine. He is also the author of Before and After Graphics for Business for Peachpit Press.

Dalla quarta di copertina:

Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

Su questa edizione

• Editore: Peachpit Pr
• Data di pubblicazione: 2003
• ISBN 10: 020179537X
• ISBN 13: 9780201795370
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 400