Buying Having and Being - Brossura

Washington

Brossura

ISBN 10: 0205153747 ISBN 13: 9780205153749

Casa editrice: Prentice Hall, 1994

Riassunto

Reprints 65 articles previously published in The Washington Post on such subjects as phone solicitation, the marketing of a low-alcohol spritzer drink, socially correct marketing, the label, cashing in on stereotypes of women of the 1950s, environmentally correct products, consumption in Japan, and other topical issues, many involving the marketing of particular products. No references, no index. Annotation copyright Book News, Inc. Portland, Or.

Su questo libro

Product Description:

Book by Michael R Solomon

Su questa edizione

• Editore: Prentice Hall
• Data di pubblicazione: 1994
• ISBN 10: 0205153747
• ISBN 13: 9780205153749
• Rilegatura: Copertina flessibile
• Numero edizione: 2