Persuasion, Social Influence, and Compliance Gaining - Brossura

Gass, Robert H.; Seiter, John S.

Brossura

ISBN 10: 0205263526 ISBN 13: 9780205263523

Casa editrice: Taylor & Francis, 1998

Riassunto

Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion as it is found in everyday life. This text examines persuasion in a variety of contexts and settings, including advertising, small groups, and face-to-face encounters. The text places special emphasis on newer avenues for studying persuasion, such as deception/deception detection and compliance gaining/compliance resisting. No other text provides this kind of breadth and depth of coverage. Linked to empirical research, Persuasion, Social Influence, and Compliance Gaining takes students from persuasion theory to qualified conclusions regarding the operation of persuasion in real-world settings. Praised for its highly accessible writing style, this text involves students and provides them with information and examples with which they can easily identify.

Su questo libro

Product Description:

Book by Gass Robert Seiter Seiter John

Su questa edizione

• Editore: Taylor & Francis
• Data di pubblicazione: 1998
• ISBN 10: 0205263526
• ISBN 13: 9780205263523
• Rilegatura: Copertina flessibile
• Numero di pagine: 354