Public Relations Writing and Media Techniques: United States Edition - Brossura

Wilcox, Dennis

Brossura

ISBN 10: 0205648282 ISBN 13: 9780205648283

Casa editrice: Allyn & Bacon, 2009

Riassunto

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available. With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.  The author provides step-by-step procedures illustrated by examples from actual campaigns. This text also serves as an invaluable resource for public relations practitioners in the field.

Su questo libro

Product Description:

Book by Wilcox Dennis L

Su questa edizione

• Editore: Allyn & Bacon
• Data di pubblicazione: 2009
• ISBN 10: 0205648282
• ISBN 13: 9780205648283
• Rilegatura: Copertina flessibile
• Numero edizione: 6
• Numero di pagine: 592