Articoli correlati a Public Relations: A Value-Driven Approach
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Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.
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- An exciting full-color design engages students and enhances the overall learning experience for visual learners.
- Social Media Apps, a NEW feature in every chapter, assess the impact of social media on the chapter topic.
- Analyses of new-media tactics, including consumer generated media, social media news releases, microblogging, social bookmarking, digital newsrooms, and mobile marketingprepare students for modern industry practices.
- Information on the Contingency Theory of Accommodation, the reflective paradigm, agenda building, due diligence, and heuristic versus theoretical approaches strengthens the book sstrong theoretical underpinnings.
- A chapter on Multimedia Message Development encourages students to focus on the application of critical thinking and creative thinking to multimedia messages.
- A vigorously updated feature program with 17 NEW Case Studies, 10 NEW QuickBreaks, and 6 NEW Memos from the Field keep the material fresh, relevant, and accessible.
- Latest reports on the status and future of the profession, including new data on salary, diversity, job duties, job satisfaction, use of social media, ethics challenges, set accurate expectations of working in public relations today.
- Analysis of the public relations implications of recent events, including the Great Recession, Wall Street scandals, global warming, health care, campaign financing, product recalls, changes in societal demographics, and the growth of social media offer students a broader context for understanding how the field continues to evolve.
- iPad version available. Public Relations: A Values Driven Approach 5e eText with MyCommunicationLab will be available in an iPad version for student use.
- Priced to give students value for their textbook dollar.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Public Relations: A Value Driven Approach (5th Edition)
Da: Your Online Bookstore, Houston, TX, U.S.A.
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paperback. Condizione: Good. Codice articolo 0205811809-3-33396446
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Public Relations A Value Drive
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Public Relations: A Value Driven Approach (5th Edition)
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Public Relations: A Value Driven Approach (5th Edition)
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Condizione: Acceptable. Item has stickers or notes attached to cover and/or pages that have not been removed to prevent further damage Corners are bent. Cover/Case has some rubbing and edgewear. Access codes, CDs, slipcovers and other accessories may not be included. Codice articolo 2Y6ISV006SBQ_ns
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Public Relations : A Value Driven Approach
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Allyn & Bacon, Incorporated, 2011
ISBN 10: 0205811809
ISBN 13: 9780205811809
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Public Relations : A Value Driven Approach
Editore:
Allyn & Bacon, Incorporated, 2011
ISBN 10: 0205811809
ISBN 13: 9780205811809
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo 6271128-6
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Public Relations: A Value Driven Approach (5th Edition)
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Pearson (edition 5), 2011
ISBN 10: 0205811809
ISBN 13: 9780205811809
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Paperback. Condizione: Fair. 5. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Codice articolo 0205811809-7-1-13
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Public Relations: A Value Driven Approach (5th Edition)
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Condizione: acceptable. This item is in overall acceptable condition. Covers and dust jackets are intact but may have heavy wear including creases, bends, edge wear, curled corners or minor tears as well as stickers or sticker-residue. Pages are intact but may have minor curls, bends or moderate to considerable highlighting writing. Binding is intact; however, spine may have heavy wear. Digital codes may not be included and have not been tested to be redeemable and or active. A well-read copy overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Codice articolo 466ZKQ0006BK
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Public Relations: A Value Driven Approach (5th Edition)
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Public Relations: A Value Driven Approach (5th Edition)
Da: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
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paperback. Condizione: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Codice articolo mon0000801323
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