The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Valutazione media 3,81
( su 486 valutazioni fornite da GoodReads )
 
9780226259918: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the "creative revolution" of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, defiance, difference and revolt. Even the menswear industry, formerly makers of staid, unchanging garments, ridiculed its own traditions as remnants of intolerable conformity, and discovered youth insurgency as an ideal symbol for its colourful new fashions. Thus emerged the strategy of co-opting dissident style which is so commonplace in modern hip, commercial culture. This text aims to add detail to a period in the 60s which has hitherto remained unresearched.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Frank, Thomas
ISBN 10: 0226259919 ISBN 13: 9780226259918
Nuovi Quantità: 1
Da
Castle Rock
(Pittsford, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97802262599181.0

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 12,90
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,72
In U.S.A.
Destinazione, tempi e costi

2.

Frank, Thomas
Editore: University Of Chicago Press (1997)
ISBN 10: 0226259919 ISBN 13: 9780226259918
Nuovi Rilegato Quantità: 1
Da
Book Deals
(Lewiston, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro University Of Chicago Press, 1997. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. Codice libro della libreria ABE_book_new_0226259919

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 16,72
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

3.

Frank, Thomas
Editore: University of Chicago press
ISBN 10: 0226259919 ISBN 13: 9780226259918
Nuovi Quantità: > 20
Da
INDOO
(Avenel, NJ, U.S.A.)
Valutazione libreria
[?]

Descrizione libro University of Chicago press. Condizione libro: New. Brand New. Codice libro della libreria 0226259919

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 16,80
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,27
In U.S.A.
Destinazione, tempi e costi

4.

Frank, Thomas
Editore: Univ of Chicago
ISBN 10: 0226259919 ISBN 13: 9780226259918
Nuovi Rilegato Quantità: 1
Da
Valutazione libreria
[?]

Descrizione libro Univ of Chicago. Condizione libro: BRAND NEW. BRAND NEW Hardcover A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Codice libro della libreria 2337524

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 23,97
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

5.

Frank, Thomas
Editore: University Of Chicago Press (1997)
ISBN 10: 0226259919 ISBN 13: 9780226259918
Nuovi Rilegato Quantità: 1
Da
Irish Booksellers
(Rumford, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro University Of Chicago Press, 1997. Hardcover. Condizione libro: New. book. Codice libro della libreria 0226259919

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 25,66
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

6.

Frank, Thomas
Editore: The University of Chicago Press, United States (1997)
ISBN 10: 0226259919 ISBN 13: 9780226259918
Nuovi Rilegato Quantità: 1
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro The University of Chicago Press, United States, 1997. Hardback. Condizione libro: New. New.. 236 x 160 mm. Language: English . Brand New Book. An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men s clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the creative revolution of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, defiance, difference and revolt. Even the menswear industry, formerly makers of staid, unchanging garments, ridiculed its own traditions as remnants of intolerable conformity, and discovered youth insurgency as an ideal symbol for its colourful new fashions. Thus emerged the strategy of co-opting dissident style which is so commonplace in modern hip, commercial culture. This text aims to add detail to a period in the 60s which has hitherto remained unresearched. Codice libro della libreria FLT9780226259918

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 27,60
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

7.

Frank, Thomas
Editore: The University of Chicago Press, United States (1997)
ISBN 10: 0226259919 ISBN 13: 9780226259918
Nuovi Rilegato Quantità: 1
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro The University of Chicago Press, United States, 1997. Hardback. Condizione libro: New. New.. 236 x 160 mm. Language: English . Brand New Book. An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men s clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the creative revolution of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, defiance, difference and revolt. Even the menswear industry, formerly makers of staid, unchanging garments, ridiculed its own traditions as remnants of intolerable conformity, and discovered youth insurgency as an ideal symbol for its colourful new fashions. Thus emerged the strategy of co-opting dissident style which is so commonplace in modern hip, commercial culture. This text aims to add detail to a period in the 60s which has hitherto remained unresearched. Codice libro della libreria FLT9780226259918

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 27,69
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

8.

Frank, Thomas
Editore: University Of Chicago Press (1997)
ISBN 10: 0226259919 ISBN 13: 9780226259918
Nuovi Rilegato Quantità: 3
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro University Of Chicago Press, 1997. Hardcover. Condizione libro: New. Codice libro della libreria P110226259919

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 43,67
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,79
In U.S.A.
Destinazione, tempi e costi

9.

Frank, Thomas
Editore: Univ of Chicago Pr (1997)
ISBN 10: 0226259919 ISBN 13: 9780226259918
Nuovi Rilegato Quantità: 1
Da
Revaluation Books
(Exeter, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Univ of Chicago Pr, 1997. Hardcover. Condizione libro: Brand New. 1st edition. 322 pages. 9.25x6.50x1.00 inches. In Stock. Codice libro della libreria 0226259919

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 46,93
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 7,09
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi