The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

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9780226260129: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the "creative revolution" of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, defiance, difference and revolt. Even the menswear industry, formerly makers of staid, unchanging garments, ridiculed its own traditions as remnants of intolerable conformity, and discovered youth insurgency as an ideal symbol for its colourful new fashions. Thus emerged the strategy of co-opting dissident style which is so commonplace in modern hip, commercial culture. This text aims to add detail to a period in the 60s which has hitherto remained unresearched.

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Thomas Frank
Editore: University of Chicago Press (1998)
ISBN 10: 0226260127 ISBN 13: 9780226260129
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Descrizione libro University of Chicago Press, 1998. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780226260129

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Thomas Frank
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Descrizione libro The University of Chicago Press, United States, 1998. Paperback. Condizione libro: New. 226 x 147 mm. Language: English . Brand New Book. An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men s clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the creative revolution of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, defiance, difference and revolt. Even the menswear industry, formerly makers of staid, unchanging garments, ridiculed its own traditions as remnants of intolerable conformity, and discovered youth insurgency as an ideal symbol for its colourful new fashions. Thus emerged the strategy of co-opting dissident style which is so commonplace in modern hip, commercial culture. This text aims to add detail to a period in the 60s which has hitherto remained unresearched. Codice libro della libreria AAS9780226260129

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Thomas Frank
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ISBN 10: 0226260127 ISBN 13: 9780226260129
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Descrizione libro The University of Chicago Press, United States, 1998. Paperback. Condizione libro: New. 226 x 147 mm. Language: English . Brand New Book. An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men s clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the creative revolution of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, defiance, difference and revolt. Even the menswear industry, formerly makers of staid, unchanging garments, ridiculed its own traditions as remnants of intolerable conformity, and discovered youth insurgency as an ideal symbol for its colourful new fashions. Thus emerged the strategy of co-opting dissident style which is so commonplace in modern hip, commercial culture. This text aims to add detail to a period in the 60s which has hitherto remained unresearched. Codice libro della libreria AAS9780226260129

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Descrizione libro University Of Chicago Press, 1998. Paperback. Condizione libro: New. Codice libro della libreria 0226260127

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Descrizione libro University of Chicago press. Condizione libro: New. Brand New. Codice libro della libreria 0226260127

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Descrizione libro University Of Chicago Press. PAPERBACK. Condizione libro: New. 0226260127 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 4209202

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Descrizione libro The University of Chicago Press. Paperback. Condizione libro: new. BRAND NEW, The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism, Thomas Frank, An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the "creative revolution" of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, defiance, difference and revolt. Even the menswear industry, formerly makers of staid, unchanging garments, ridiculed its own traditions as remnants of intolerable conformity, and discovered youth insurgency as an ideal symbol for its colourful new fashions. Thus emerged the strategy of co-opting dissident style which is so commonplace in modern hip, commercial culture. This text aims to add detail to a period in the 60s which has hitherto remained unresearched. Codice libro della libreria B9780226260129

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Descrizione libro University Of Chicago Press. PAPERBACK. Condizione libro: New. 0226260127. Codice libro della libreria Z0226260127ZN

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Descrizione libro Paperback. Condizione libro: New. 152mm x 19mm x 230mm. Paperback. While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom yea.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 322 pages. 0.458. Codice libro della libreria 9780226260129

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