Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

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9780230116450: Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

The best customer for any business is a content customer. The happy customer returns again and again, brings his friends and relatives, and their loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologists have begun to measure customer happiness in a meaningful way for the first time, and in this revealing look at the power of positive psychology Columbia business professor Bernd Schmitt explores how marketers and brand managers can harness customer experience through a three-pronged approach:*The Feel Good Method: Learn to make customers happy through the experience of pleasure and positive emotions and how those feel-good moments can transform a once-in-a-blue-moon customer to a committed loyalist.*The Meaningful Method: Engage customers through core values, including family, social responsibility, or the environment to attract passionate customers to your business.* The Learning and Growing Method: Help your customers in their own personal growth by making your product an important and indispensable part of their individual development.Schmitt shows marketers and brand managers how to determine which of these best fits their company and how to turn this insight into an authentic and successful campaign that will reach, grow, and sustain a loyal base of customers.

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Recensione:

Praise for Experiential Marketing:
'Schmitt is a marketing guru . . . He makes sense on every level - from the intellectual to the emotional.' - Ronald A. Galotti, president and publisher, Talk Media, Inc
' Experiential Marketing aims at the heart of e-customer relations. Schmitt is an extraordinary thinker and writer.' - Mary Olson, president and CEO, Transition Networks

Praise for Big Think Strategy:
'Schmitt practices what he preaches. This book opens up minds - and tantalizing opportunities.' - Sir Martin Sorrell

'Schmitt . . . created useful templates for organizations to come up with ideas that could be big.' - BNET

Praise for Customer Experience Management:
'In all his work Bernd Schmitt sets about scraping away the conventional marketing wisdom. Schmitt's prescription makes it more satisfying to be a customer, more satisfying to be a brand manager.' - Martyn Straw, chief strategy officer, BBDO Worldwide

'With his groundbreaking new book, Schmitt answers a much-needed call for a practical way to enact experiential marketing. His dynamic and engaging voice makes this as entertaining as it is informative.' - John Quelch, Senior Associate Dean for international development, Harvard Business School, USA

Descrizione del libro:

Marketing guru and founder of 'Experiential Marketing' Bernd Schmitt shows companies how to harness the power of happiness to attract and keep a wide array of customers

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Van Zutphen, Glenn, Schmitt, Bernd
Editore: Palgrave Macmillan (2012)
ISBN 10: 0230116450 ISBN 13: 9780230116450
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Descrizione libro Palgrave Macmillan, 2012. Hardcover. Condizione libro: New. All items inspected and guaranteed. All Orders Dispatched from the UK within one working day. Established business with excellent service record. Codice libro della libreria mon0000053443

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Descrizione libro Palgrave Macmillan 2012-05-31, 2012. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-ING-00909618

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Bernd Schmitt, Glenn Van Zutphen
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Descrizione libro Palgrave MacMillan, United Kingdom, 2012. Hardback. Condizione libro: New. 236 x 163 mm. Language: English . Brand New Book ***** Print on Demand *****.The best customer for any business is a content customer. The happy customer returns again and again, brings his friends and relatives, and their loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologists have begun to measure customer happiness in a meaningful way for the first time, and in this revealing look at the power of positive psychology Columbia business professor Bernd Schmitt explores how marketers and brand managers can harness customer experience through a three-pronged approach:*The Feel Good Method: Learn to make customers happy through the experience of pleasure and positive emotions and how those feel-good moments can transform a once-in-a-blue-moon customer to a committed loyalist.*The Meaningful Method: Engage customers through core values, including family, social responsibility, or the environment to attract passionate customers to your business.* The Learning and Growing Method: Help your customers in their own personal growth by making your product an important and indispensable part of their individual development.Schmitt shows marketers and brand managers how to determine which of these best fits their company and how to turn this insight into an authentic and successful campaign that will reach, grow, and sustain a loyal base of customers. Codice libro della libreria APC9780230116450

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Bernd Schmitt, Glenn Van Zutphen
Editore: Palgrave MacMillan, United Kingdom (2012)
ISBN 10: 0230116450 ISBN 13: 9780230116450
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Descrizione libro Palgrave MacMillan, United Kingdom, 2012. Hardback. Condizione libro: New. 236 x 163 mm. Language: English . Brand New Book ***** Print on Demand *****. The best customer for any business is a content customer. The happy customer returns again and again, brings his friends and relatives, and their loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologists have begun to measure customer happiness in a meaningful way for the first time, and in this revealing look at the power of positive psychology Columbia business professor Bernd Schmitt explores how marketers and brand managers can harness customer experience through a three-pronged approach:*The Feel Good Method: Learn to make customers happy through the experience of pleasure and positive emotions and how those feel-good moments can transform a once-in-a-blue-moon customer to a committed loyalist.*The Meaningful Method: Engage customers through core values, including family, social responsibility, or the environment to attract passionate customers to your business.* The Learning and Growing Method: Help your customers in their own personal growth by making your product an important and indispensable part of their individual development.Schmitt shows marketers and brand managers how to determine which of these best fits their company and how to turn this insight into an authentic and successful campaign that will reach, grow, and sustain a loyal base of customers. Codice libro della libreria APC9780230116450

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Descrizione libro Palgrave Macmillan, 2012. HRD. Condizione libro: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Codice libro della libreria IP-9780230116450

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Schmitt, Bernd, Van Zutphen, Glenn
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Descrizione libro St. Martin's Press, 2017. Hardcover. Condizione libro: New. This item is printed on demand. Codice libro della libreria P110230116450

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