The Art of the Pitch: Persuasion and Presentations Skills That Win Business - Rilegato

Coughter, Peter

Rilegato

ISBN 10: 0230120512 ISBN 13: 9780230120518

Casa editrice: Palgrave Macmillan, 2012

Riassunto

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

Su questo libro

Recensione:

Praise for Peter's Seminar Presentation Skills Workshops:

'Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence.' - Tony Granger, Global Chief Creative Officer, Y&R

'We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, 'Have we Coughter'd it?' That is the best endorsement of all in terms of the impact he has had with our company.' - Peter G. Krivkovich, President & CEO, Cramer-Krasselt

'Peter is a teacher, leader and a Zen master.' -John Adams, Chairman The Martin Agency

Descrizione del libro:

A new Advertising Age book showing executives how to win over clients

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2012
• ISBN 10: 0230120512
• ISBN 13: 9780230120518
• Rilegatura: Copertina rigida
• Numero di pagine: 240