Business Strategy: An Introduction - Brossura

Campbell, David; Edgar, David; Stonehouse, George

Brossura

ISBN 10: 023021858X ISBN 13: 9780230218581

Casa editrice: Red Globe Pr, 2011

Riassunto

Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.

Su questo libro

Recensione:

'This is an extremely well-conceived book. It is concise, clear and straightforward, yet is rigorous in its coverage of the key areas of strategic management. It is well-balanced across strategic analysis, formulation and implementation and makes very good use of case studies and exercises questions. This book really is a breath of fresh air.' – Dr Emanuel Gomes, Principal Lecturer in Corporate Strategy, Coventry University, UK

'An innovative and practical approach to analysing the many elements that together form business strategy. There is no doubt that this text will engage the reader, as it offers many contemporary and practical examples that provide clarity and make sense of the many theoretical concepts, allowing the reader to develop a progressive and embedded understanding of the process.' - Kevin Burt, Lecturer in Strategy, Lincoln Business School, University of Lincoln, UK

'This book is a helpful addition to the library of core textbooks on business strategy. It covers all the main topic areas in a well written and thoughtful manner and is cleverly constructed in order to allow students to take their study further. The book not only offers case studies but identifies areas for debate and research which are important for students engaged at this level. Another pleasing feature is the brief biographies for some of the main management gurus which allow students to know something about the scholar as well as his or her ideas. This book will be useful for any final year undergraduate or postgraduate student studying business strategy.' - Dr Jim Martin Keane, Director of Studies, Business Management Course Group, University of Gloucestershire, UK 

  
  

Descrizione del libro:

Business Strategy provides a straightforward introduction to strategy which is global in coverage and full of helpful features such as 'guru guides', hot topics to research and case studies

Su questa edizione

• Editore: Red Globe Pr
• Data di pubblicazione: 2011
• ISBN 10: 023021858X
• ISBN 13: 9780230218581
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 363