How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding: 0 [Lingua Inglese] - Rilegato

Moilanen, Teemu; Rainisto, Seppo

Rilegato

ISBN 10: 0230220924 ISBN 13: 9780230220928

Casa editrice: Palgrave Macmillan, 2008

Riassunto

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Su questo libro

Recensione:

"Teemu Moilanen and Seppo Rainisto produced this new book which in my mind will be one of the most valuable documents in the place marketing literature. . . . No nation, city or place should undertake the challenging task of marketing itself without first reading this book."

- Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management

Descrizione del libro:

Place branding has rapidly emerged as a new and fascinating area, filled with challenges. This book guides the reader through the successes and failures, with practical advice

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2008
• ISBN 10: 0230220924
• ISBN 13: 9780230220928
• Rilegatura: Copertina rigida
• Numero di pagine: 202