Brand Storming: Managing Brands in the Era of Complexity: 1 - Rilegato

Fioroni, Michele; Titterton, Garry

Rilegato

ISBN 10: 0230222439 ISBN 13: 9780230222434

Casa editrice: Palgrave Macmillan, 2008

Riassunto

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

Su questo libro

Recensione:

In a time when communications touch points are in a great state of flux, Brand Storming builds on the core principles of smart branding and demonstrates how to evolve brand essence to accommodate and leverage environmental change. It's every brand builder's textbook for the new millennium. --- Arthur Selkowitz, Retired Chairman Executive Officer, D Arcy, Masius, Benton & Bowles

Brand Storming challenges the conventional wisdom on brand personalization to show you how to develop emotional and experiential relationships which go far beyond the product s function. It s an evolution in brand management. --- Jay Niblick, Founder and CEO, Innermetrix Inc. Management Consulting

In a world that is not just increasingly flat but ownership of ideas and therefore brands become increasingly fragmented Brand Storming provides valuable thinking on how to navigate complexity and keep focusing on building relevance and resulting brand value. - --Dick van Motman, President & CEO, DDB China Group

Brand Storming challenges the conventional wisdom on brand personalization to show you how to develop emotional and experiential relationships which go far beyond the product s function. It s an evolution in brand management. --- Jay Niblick, Founder and CEO, Innermetrix Inc. Management Consulting

In a world that is not just increasingly flat but ownership of ideas and therefore brands become increasingly fragmented Brand Storming provides valuable thinking on how to navigate complexity and keep focusing on building relevance and resulting brand value. --- Dick van Motman, President & CEO, DDB China Group

Descrizione del libro:

Brand Storming sets out to provide a guide for business people to meet consumer expectations

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2008
• ISBN 10: 0230222439
• ISBN 13: 9780230222434
• Rilegatura: Copertina rigida
• Numero di pagine: 223