Articoli correlati a Essential Operations Management
Essential Operations Management provides a concise yet comprehensive overview of operations management, striking a balance between coverage of the service and manufacturing industries that reflects the modern business environment. The text takes an international approach with case studies covering a wide range of well-known brands such as Apple, Google, Harley Davidson, Wikipedia and Zara, ensuring students can apply theory to the real world more readily. Divided into 12 chapters, Essential Operations Management will fit easily into the average 1 semester course, and the book's modern design, complete with timely learning features, such as key ideas and the on-page glossary make new concepts easy to follow. It is also supported by a comprehensive companion website, including multiple choice questions and guideline answers to case study questions – perfect for self-study.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione:
Covers all the essentials in a very accessible way. The service operations content is very useful. Great for undergraduate and postgraduate audiences.' - Dr. John Mackness, Professorial Fellow, Lancaster University Management School, UK
'The tone and style of the text is ideal for students. The language is kept relatively simple and all terminology is promptly explained. I am a non-native English speaker myself, and found no problem with the text.'- Dr. Katri Karjalainen, Lecturer in Operations Management, Manchester Business School, UK
'Nice practical recent and important cases'- Prof. Dr. Luc Chalmet, Academic Director, Operations & Supply Chain Excellence, Antwerp Management School, University of Antwerp, Belgium
'This is an excellent introduction to Operations Management and a must have text for undergraduates. The book contains an array of contemporary, relevant and engaging cases which make the study of Operations Management both enjoyable and stimulating.'- Dr Des Doran, Brunel Business School, Brunel University, UK
'An enjoyable and engaging text that presents the subject in a way that is lively, interesting and most importantly understandable. Short cases and illustrations bring the subject to life and overall this is a very well produced book. What makes this text particularly appealing for lecturers/teaching staff is the amount of support available, including not only lecture slides and teaching notes obtainable online, but also workshops where you can meet the authors to discuss the book and receive practical advice about the best ways to use it with different types of students. I attended one such workshop and found it to be very interesting and highly informative. Recommended.'- Alex Gillett, Teesside University, UK
'This textbook focuses on the essential elements and key issues of operations management, giving learners at all levels an insight into the roles and responsibilities of operations management professionals; it cuts across all industrial sectors.'- Alex Douglas, Liverpool John Moores University, UK
Descrizione del libro:
'The tone and style of the text is ideal for students. The language is kept relatively simple and all terminology is promptly explained. I am a non-native English speaker myself, and found no problem with the text.'- Dr. Katri Karjalainen, Lecturer in Operations Management, Manchester Business School, UK
'Nice practical recent and important cases'- Prof. Dr. Luc Chalmet, Academic Director, Operations & Supply Chain Excellence, Antwerp Management School, University of Antwerp, Belgium
'This is an excellent introduction to Operations Management and a must have text for undergraduates. The book contains an array of contemporary, relevant and engaging cases which make the study of Operations Management both enjoyable and stimulating.'- Dr Des Doran, Brunel Business School, Brunel University, UK
'An enjoyable and engaging text that presents the subject in a way that is lively, interesting and most importantly understandable. Short cases and illustrations bring the subject to life and overall this is a very well produced book. What makes this text particularly appealing for lecturers/teaching staff is the amount of support available, including not only lecture slides and teaching notes obtainable online, but also workshops where you can meet the authors to discuss the book and receive practical advice about the best ways to use it with different types of students. I attended one such workshop and found it to be very interesting and highly informative. Recommended.'- Alex Gillett, Teesside University, UK
'This textbook focuses on the essential elements and key issues of operations management, giving learners at all levels an insight into the roles and responsibilities of operations management professionals; it cuts across all industrial sectors.'- Alex Douglas, Liverpool John Moores University, UK
New, concise text by big-name authors with a modern and stylish page design
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- EditorePalgrave Macmillan
- Data di pubblicazione2011
- ISBN 10 0230232590
- ISBN 13 9780230232594
- RilegaturaCopertina flessibile
- Numero di pagine458
- Valutazione libreria
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