Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA

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9780230239739: Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA

Star-Spangled Soccer charts America's 25 year journey to becoming a soccer nation, the key business, decisions, personalities, and events that shaped its growth and the developing perfect soccer storm that will propel its unstoppable march forward. The book take its lead from a single premise that the granting of the 1994 World Cup to the United States set in motion a chain of events that has redefined soccer in America forever , good and bad up and down but ultimately positioned to become a major force in the rapidly changing American Sports landscape. Drawn from a 20 year career as a senior executive in the American soccer market and supported by first person interviews and insights with all the key personalities and decision makers Star Spangled Soccer is a must read for anyone wanting to understand the American Soccer Market, where it has come from and why it is positioned for tremendous growth over the next 10 years.

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Recensione:

'A fabulous book . . . well researched , thoughtful and analytical. It is also a highly entertaining read. If you want to understand how soccer was built in America read Gary's book.' - Alan Rothenberg, CEO : World Cup USA 94 Inc., President: United States Soccer Federation 1990-98, Founder Major League Soccer

'This is an essential read for anyone who wants to know how the US Soccer business developed in a crowded sports landscape. Gary Hopkins had a ringside seat for the key years in that development and his narrative is a lively and informative read.' - Sunil Gulati, President, United States Soccer Federation

'As someone who witnessed, and participated in, the development of professional soccer in the US, Gary offers a true insider's perspective. This book should be read by anyone seeking to better understand the business of the game.' - Mark Abbott, President Major League Soccer

'This historic book provides comprehensive context on how American soccer has developed during the last 25 years. Hopkins knows his subject all too well and makes it come to life in Star-Spangled Soccer. Easy to read and powerful!' - Rick Burton, David Faulk Distinguished Professor of Sport Management Syracuse University, USA

' Star-Spangled Soccer is a great read...from his inside seat Gary has been an eye witness to it all. He points to the bold decisions and strong leadership necessary for soccer to get a foothold in America. His account is balanced and well constructed. As I read his book I came to the conclusion that Gary gets it.' - Hank Steinbrecher, General Secretary, US Soccer 1990-1999

'Fascinating and accurate...Gary has tirelessly researched the development of soccer in the USA documenting each step along the way with the people who lived those moments...he clearly shows World Cup USA 94 helped create a generation of soccer-loving Americans and delineates the enormous impact a future US-Hosted World Cup would have on the sport here.' - David Downs, Executive Director, World Cup USA 2018-2020 Bid

'A fascinating and informative insight...if you want to know why David Beckham went to play in Los Angeles , this book will tell you. Gary Hopkins has had a ringside seat on the business of Soccer in the USA for over two decades . Indeed for much of the time he has been in the ring himself. His book is well written, informative and very readable.' - Matthew Wheeler, Worldwide Managing Director, Octagon 1997-2001
 
'A thoughtful and impeccably researched study.' - FourFourTwo Magazine
 
'It is impossible to begin to understand the complicated tapestry that is soccer in the United States without understanding its history. Gary Hopkins' book provides first-hand insights into that history from those who know because they, like Gary, helped form it. I recommend this book to anyone who has an interest in soccer in the US - its recent past, certainly, but more importantly its present and its future.' - Ivan Gazidis, CEO, Arsenal FC

Descrizione del libro:

A complete guide to the history and future of soccer in America detailing how it's managed, branded and sold and exploring why it continues to be so sucessful

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Gary Hopkins
Editore: Palgrave MacMillan, United Kingdom (2010)
ISBN 10: 0230239730 ISBN 13: 9780230239739
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Descrizione libro Palgrave MacMillan, United Kingdom, 2010. Hardback. Condizione libro: New. 2010. 234 x 156 mm. Language: English . Brand New Book. Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup. Codice libro della libreria SPR9780230239739

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97802302397390000000

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Gary Hopkins
Editore: Palgrave MacMillan, United Kingdom (2010)
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Descrizione libro Palgrave MacMillan, United Kingdom, 2010. Hardback. Condizione libro: New. 2010. 234 x 156 mm. Language: English . Brand New Book. Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup. Codice libro della libreria SPR9780230239739

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Descrizione libro Palgrave Macmillan, 2010. Hardcover. Condizione libro: Brand New. 256 pages. 9.29x6.38x1.02 inches. In Stock. Codice libro della libreria __0230239730

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Descrizione libro Palgrave, 2010. Hardback. Condizione libro: NEW. 9780230239739 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE0131103

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Descrizione libro Palgrave Macmillan. Hardcover. Condizione libro: New. Hardcover. 256 pages. Dimensions: 9.2in. x 6.1in. x 1.0in.Star-Spangled Soccer charts Americas 25-year journey to becoming a soccer nation, the key business, decisions, personalities, and events that shaped its growth, and the developing perfect soccer storm that will propel its unstoppable march forward. The book takes its lead from a single premise that the granting of the 1994 World Cup to the United States set in motion a chain of events that has redefined soccer in America forever, good and bad, up and down, but ultimately positioned to become a major force in the rapidly changing American sports landscape. Drawn from a 20-year career as a senior executive in the American soccer market and supported by first person interviews and insights with all the key personalities and decision makers, Star Spangled Soccer is a must read for anyone wanting to understand the American soccer market, where it has come from, and why it is positioned for tremendous growth over the next 10 years. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Codice libro della libreria 9780230239739

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Descrizione libro Palgrave Macmillan, 2010. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780230239739

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Descrizione libro Palgrave Macmillan, 2010. Hardcover. Condizione libro: New. Codice libro della libreria 0230239730

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