Market-driven Management: Strategic and Operational Marketing

Valutazione media 4,12
( su 8 valutazioni fornite da GoodReads )
 
9780230276024: Market-driven Management: Strategic and Operational Marketing

Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

'Professor Lambin is one of the world's leading marketing experts and this book is a rigorous yet easy to read text on strategic and operational marketing and their impact on organizational performance. I strongly recommend it to students and practitioners as a very useful tool for their academic and professional lives.' - Carlo M. Gallucci Calabrese, Professor of Marketing at ESADE Business School, Spain

'An excellent and truly international textbook that integrates the latest research on marketing strategy and derives clear implications for practice. It offers a well-researched yet readable access to key tools, concepts and theories.'  - Christian Pinson, Emeritus Professor of Marketing, INSEAD
 
 

Descrizione del libro:

Market-Driven Management challenges the traditional concept of the 4Ps and the 'functional' role of marketing departments, integrating both the strategic and operational dimensions of marketing.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Schuiling, Isabelle, Lambin, Professor Jean-Jacques
Editore: Palgrave Macmillan (2012)
ISBN 10: 0230276024 ISBN 13: 9780230276024
Nuovi Paperback Quantità: 9
Da
Bestsellersuk
(Hereford, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Palgrave Macmillan, 2012. Paperback. Condizione libro: New. No.1 BESTSELLERS - great prices, friendly customer service â€" all orders are dispatched next working day. Codice libro della libreria mon0000251273

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 33,90
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,00
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

2.

Lambin, Jean-Jacques; Lambin, Jean-Jacques;schuiling, Isabelle; Schuiling, Isabelle
ISBN 10: 0230276024 ISBN 13: 9780230276024
Nuovi Quantità: 5
Da
GreatBookPrices
(Columbia, MD, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Codice libro della libreria 13856225-n

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 58,25
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,43
In U.S.A.
Destinazione, tempi e costi

3.

Jean-Jacques Lambin, Isabelle Schuiling
Editore: Palgrave MacMillan, United Kingdom (2012)
ISBN 10: 0230276024 ISBN 13: 9780230276024
Nuovi Paperback Quantità: 10
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Palgrave MacMillan, United Kingdom, 2012. Paperback. Condizione libro: New. 3rd Revised edition. 246 x 188 mm. Language: English . Brand New Book. Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin s unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs. Codice libro della libreria SPR9780230276024

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 63,35
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

4.

Jean-Jacques Lambin, Isabelle Schuiling
Editore: Palgrave MacMillan, United Kingdom (2012)
ISBN 10: 0230276024 ISBN 13: 9780230276024
Nuovi Paperback Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Palgrave MacMillan, United Kingdom, 2012. Paperback. Condizione libro: New. 3rd Revised edition. 246 x 188 mm. Language: English . Brand New Book. Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin s unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs. Codice libro della libreria SPR9780230276024

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 63,57
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Jean-Jacques Lambin, Isabelle Schuiling
Editore: Palgrave Macmillan
ISBN 10: 0230276024 ISBN 13: 9780230276024
Nuovi Paperback Quantità: 1
Da
THE SAINT BOOKSTORE
(Southport, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Palgrave Macmillan. Paperback. Condizione libro: new. BRAND NEW, Market-Driven Management: Strategic and Operational Marketing (3rd Revised edition), Jean-Jacques Lambin, Isabelle Schuiling, Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs. Codice libro della libreria B9780230276024

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 59,12
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,99
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

6.

Lambin, Jean-Jacques, Schuiling, Isabelle
Editore: Palgrave Macmillan (2012)
ISBN 10: 0230276024 ISBN 13: 9780230276024
Nuovi Brossura Quantità: 1
Valutazione libreria
[?]

Descrizione libro Palgrave Macmillan, 2012. Condizione libro: New. In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing departments, integrating both the strategic and operational dimensions. It offers international cases, considerable online resources, and is ideal for MBAs and postgraduate and undergraduate students of marketing. Num Pages: 624 pages, biography. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 245 x 189 x 32. Weight in Grams: 1194. . 2012. Third Edition, Revised. Paperback. . . . . . Codice libro della libreria V9780230276024

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 66,16
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Irlanda a: U.S.A.
Destinazione, tempi e costi

7.

Lambin, Jean-Jacques, Schuiling, Isabelle
Editore: Palgrave Macmillan
ISBN 10: 0230276024 ISBN 13: 9780230276024
Nuovi Brossura Quantità: 1
Da
Kennys Bookstore
(Olney, MD, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Palgrave Macmillan. Condizione libro: New. In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing departments, integrating both the strategic and operational dimensions. It offers international cases, considerable online resources, and is ideal for MBAs and postgraduate and undergraduate students of marketing. Num Pages: 624 pages, biography. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 245 x 189 x 32. Weight in Grams: 1194. . 2012. Third Edition, Revised. Paperback. . . . . Books ship from the US and Ireland. Codice libro della libreria V9780230276024

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 69,85
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

8.

Jean-Jacques Lambin
Editore: Palgrave Macmillan (2012)
ISBN 10: 0230276024 ISBN 13: 9780230276024
Nuovi Quantità: 1
Da
Books2Anywhere
(Fairford, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Palgrave Macmillan, 2012. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria BB-9780230276024

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 59,28
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,58
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

9.

Lambin, Professor Jean-Jacques; Schuiling, Isabelle
Editore: Palgrave Macmillan (2012)
ISBN 10: 0230276024 ISBN 13: 9780230276024
Nuovi Brossura Quantità: 1
Da
Ria Christie Collections
(Uxbridge, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Palgrave Macmillan, 2012. Condizione libro: New. book. Codice libro della libreria ria9780230276024_rkm

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 66,10
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,90
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

10.

Lambin, Jean-Jacques; Schuiling, Isabelle
ISBN 10: 0230276024 ISBN 13: 9780230276024
Nuovi Quantità: 1
Da
BWB
(Valley Stream, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97802302760240000000

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 71,35
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro