Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents - Brossura

Bateman, J.

Brossura

ISBN 10: 0230302343 ISBN 13: 9780230302341

Casa editrice: Palgrave Macmillan, 2008

Riassunto

The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.

Su questo libro

Recensione:

'If you have never read a book on multimodality, or plan on reading just one book, Bateman's Multimodality and Genre is the book I'd recommend. It ably reviews the work that has revolutionised discourse analysis around the world and reconstructs its foundations in a way that is enabling multimodal discourse analysis to move forward on a principled footing.' - James Martin, University of Sydney, Australia

'Multimodality and Genre is an asset to any communication, language and media studies course. The ease with which he treats this highly complex matter and the exceptionally well devised structure of the book make it an ideal reading for advanced courses.' Marion G. Müller, Jacobs University Bremen, Germany

Descrizione del libro:

Presents a new integrative framework for performing empirical analyses of page-based multimodal documents

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2008
• ISBN 10: 0230302343
• ISBN 13: 9780230302341
• Rilegatura: Copertina flessibile
• Numero di pagine: 336